The Inbetweeners star Simon Bird fronts new fully integrated campaign for the Post Office - Celebrity Group responds
Celebrity endorsement experts The Celebrity Group have responded to news of a new partnership between the Post Office and Inbetweeners star Simon Bird.
- (1888PressRelease) June 19, 2015 - Celebrity Group, one of the world's biggest celebrity led advertising companies, has responded to news that British institution the Post Office have enlisted the services of The Inbetweeners star Simon Bird to front its newest ad campaign.
Simon Bird is the latest celebrity ambassador to appear in a television commercial for the Post Office, starring in a fully integrated travel campaign that brings together in-store activity, TV, digital marketing, and outdoor advertising. Additionally, the Post Office will be interacting with customers on social media through the campaign hashtag #HolidayFeeling.
In previous campaigns the Post Office has featured popular celebrities such as Peepshow star Robert Webb, who fronted the brand's 2014 Christmas campaign, appearing alongside a whole cast of stars including Pixie Lott, Amanda Holden, and Gino D'Acampo. Other celebrities enlisted by the Post Office include Sir Roger Moore, Ray Mears, Dame Joan Collins, and Bill Oddie.
The new partnership with Simon Bird aims to increase the Post Office's reputation amongst young people, and as the star of both The Inbetweeners television series and movies, Simon is perfectly positioned to connect the brand with the emerging digital generation, whilst also still appealing to the Post Office's core audience.
According to Chief marketing officer Pete Markey, Simon Bird is "loved by many audiences" and was selected for his "universal appeal".
Speaking on the new collaboration, Simon Bird explained: "It's a pleasure to be a part of this campaign and work with a well-loved national institution like the Post Office. I jumped at the chance to dust off my wheels and dip into my now-legendary portfolio of ice-cool, popping-fresh dance moves."
Celebrity Group is a celebrity endorsement agency who regularly share their thoughts on industry related news and research. They believe that Bird can help the Post Office connect with the millennial generation.
A spokesperson for the company said: "The Post Office have long understood the value of celebrity endorsements in reaching audiences and have continuously, and successfully, used famous personalities in their advertising endeavours. The new Simon Bird partnership is a great move by the company. The Inbetweeners franchise is huge and Simon has the credentials to reposition the brand amongst younger audiences.
"The collaboration also highlights the growing importance of digital marketing and the new tools available to customers for engaging with their favourite brands and companies. Companies are no longer just looking at print or TV but increasingly putting emphasis on digital advertising reach."
Celebrity Group help celebrities to find work and companies to find endorsements. They have offices in the United Kingdom, United Arab Emirates and the United States. They can help your business to find a winning endorsement. Visit their site at www.celebrity.uk to browse their database.
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