The Forever K. Michael Collection Blasts off the New Year with a Sleek New Site and Same Unmistakable Swagger
The new face of accessories is taking its unique brand of couture to new heights with an enhanced website chock-full of sleek features, media and user-friendly navigation.
- (1888PressRelease) February 01, 2011 - NEW YORK, NEW YORK - The Forever K. Michael Collection celebrated a stellar year with a highly successful launch campaign and a host of endorsements from some of entertainment's biggest influencers. The designer eyewear brand that has gone from vision to reality in light speed has burst into 2011 with a new energy, new campaigns and a new website. A one-stop destination to experience both the luxury and lifestyle sides of the K. Michael brand, the company's new website is designed for those with an affinity for haute couture and accessories and an unforgettable user experience.
The company's new site offers an array of new visual features providing visitors with a backstage pass to view videos, executive interviews and exclusive photos, as well as the option to listen to music clips from artists like Mr. Cheeks, Tynisha Keli, Donnie Klang and Sean Paul-all featured in the "From Day Til Dark" campaign. The 'Celebrity Gallery' has also been revamped with slick new navigation to enhance the viewing experience.
"We're really excited about the changes we have made to the Forever K. Michael website. The rapid growth and external visibility of the company basically dictated the direction in which we'd go online. Everything-from our products to our marketing assets-speaks volumes about our brand, and that extends to our online presence," said K. Michael, Founder of the Forever K. Michael Collection.
What the company, as well as consumers seem to be most enthusiastic about is the new line of products. Metal was the primary material used in constructing last season's styles but a new year has introduced plastics to the Forever K. Michael Collection without losing any swank. Some of Hollywood's biggest names are endorsing haute new FKM styles like the J. Roots, K. Winston's, J. Colt's and the D. Weber's-all of which are part of the Inspiration-driven campaign.
The Forever K. Michael Collection is on the fast-track to becoming the international eyewear brand synonymous with sexy, sophisticated, sleek and modern style. At the new ForeverKMichael.com consumers can choose a channel and opt to visit the new boutique or travel through the rich media corridor and experience artists and celebrities in the Forever K. Michael family. Either route provides a unique opportunity to learn more about the creativity, passion, brilliance and dedication that birthed the Forever K. Michael Collection.
About Forever K. Michael Collection:
Forever K. Michael started as a seed in the spirit of the Founder, Khristian Michael. A long-term passion and affinity for high fashion urged the young stylepreneur to embark upon his own journey through the business landscape. In 2009, the Forever K. Michael Collection was put into motion and ultimately became a joint venture with renowned eyewear retailer, NYS Collection. The products are entirely handcrafted and constructed with Grade "A" materials to ensure quality and authenticity. The highly-anticipated and sleek designer line launched summer of 2010, heavily received by the media and consumers alike. Forever K. Michael is available online and in fine retail worldwide.
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