The Filter Selected to Provide Recommendations for SBS New On Demand Service

Australian public broadcaster SBS partners with The Filter to provide recommendations for its recently launched Video on Demand service. End Quote

(1888PressRelease) November 01, 2011 - Australia's Special Broadcasting Service (SBS) launched SBS On Demand in September, providing a free video service with full episodes, films, clips and live streaming. The service features over 90 per cent of SBS's current prime time content and features social media share buttons, 1.5 Mb streaming rates and recommendations powered by UK-based company The Filter.

The Filter is a world leader in providing highly relevant search, navigation and discovery solutions for digital entertainment content, and SBS intend to use the technology to provide its users with recommendations that will become highly personalized over time and will help them find what they are most likely to want to watch next.

"SBS ON DEMAND has been developed as more than just a regular catch-up service," said Marshall Heald [Manager, Digital Media, SBS]. "It's a real step forward in evolution - a sophisticated yet simple-to-use, true on-demand service providing our audiences with a more personal and flexible service - wherever and whenever they want."

"We are really delighted to be helping SBS provide a more personal service to its audience," said David Maher Roberts, The Filter's CEO. Our experience working on projects for customers like NBC, Warner Bros. and Vudu will enable us to deliver personalized recommendations for SBS.

"This exciting partnership is our first client in Australasia and complements our global footprint with The Filter services being used in over 35 countries."
About SBS

SBS is Australia's multicultural and multilingual national public broadcaster. SBS delivers a comprehensive range of media services across television, radio and online in-language and in English.

http://www.sbs.com.au/

About The Filter

The Filter is a world leader in recommendation services for digital media content, delivering over one billion recommendations to more than 150 million unique users every month. The Filter uses the data produced by consumers' interaction to deliver the most relevant content back as recommendations. Founded in 2004 and backed by Peter Gabriel and Eden Ventures, The Filter is based in the UK with offices in New York and California. The Filter provides Software as a Service recommendation and personalization solutions across all digital platforms including video, films, TV and music. The Filter's clients include Dailymotion, Walmart's Vudu, Nokia, NBC.com , Fuhu and Warner Bros. For more information please visit

http://www.thefilter.com

Press Contact
Alice Bonasio
Marketing & PR Executive
Intl: +44 78 24 81 17 94
alice ( @ ) thefilter dot com
http://www.thefilter.com

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