The Brandon Agency's RiverLights Campaign Continues to Earn National Acclaim
This year at The NationalsSM – a building industry event honoring the best in sales, marketing and design – The Brandon Agency’s campaigns for RiverLights earned silver in two categories – “Best Welcome Center” and “Best Sales Promotion.”
- (1888PressRelease) February 20, 2018 - CHARLESTON, S.C.– In the “Best Welcome Center” category, Newland Communities relied on branding expertise from The Brandon Agency to help shape the overall concept of the RiverLights Information Center. Collaborating with the RiverLights team for more than a year before the welcome center was officially opened, the agency helped to develop a chic coastal-inspired area to exemplify the lifestyle. The center features information about home offerings, a custom map of the community built atop an actual boat, the local tide chart and calendar of community events. The center was built with an open concept that flows into a cozy coffee shop, Magnolia Social Café, to serve as a welcoming space for visitors.
As part of the campaign to introduce RiverLights, Wilmington, N.C.’s premier coastal community, The Brandon Agency worked to develop the “Holiday Festival of Homes” event, held in December 2016. This event was recognized in the “Best Sales Promotion” category. A holiday themed grand opening, the event featured lights, holiday décor, live music, local vendors, pictures with Santa Claus and a festive 10K run to showcase the neighborhood layout. Builders and realtors were able to showcase the home offerings in a warm and welcoming environment, resulting nearly 1,000 leads from this one-day event.
“We are proud that our work for the RiverLights Information Center and Festival of Homes was selected for these prestigious awards,” said Andy Kovan, account planning & brand development director at The Brandon Agency. “Both of these efforts highlight the unique value RiverLights brings to the community and future residents.”
RiverLights, 1,400-acre planned mixed-use community located in Wilmington, N.C., offers a unique lifestyle that combines tranquility and adventure with miles of trails, eight local parks, docks, a 38-acre freshwater lake and multiple residential home options all along the Cape Fear River.
The Brandon Agency, the most creatively awarded agency in the Carolinas, is one of 24 certified brand strategist agencies in the United States, has been the driving force behind many well-known brands including Fish Hippie, CresCom Bank, Santee Cooper, HTC, RiverLights, Nexton, Williams Knife Co., Brittain Resorts & Hotels and frogg toggs, developing and delivering tangible results that positively impact business.
The Nationals awards ceremony is one of the building industry's most prestigious events, recognizing the most outstanding work in residential real estate sales, marketing and design. Hosted by the NAHB National Sales and Marketing Council, the event took place January 9-11 in Orlando at the 2018 International Builders' Show. A diverse panel of industry professionals from across the country selected award winners from more than 1,300 entries. View the full list of Award Honorees.
For more information, visit TheBrandonAgency.com or like us on Facebook and follow us on LinkedIn, Instagram and Twitter.
About The Brandon Agency
The Brandon Agency is one of only 24 certified and accredited brand strategist agencies in the United States. As a digitally minded, fully integrated national firm, The Brandon Agency consists of smart, results-obsessed experts who consult, advise and deliver revolutionary business-building ideas. With offices in Charleston, S.C.; Myrtle Beach, S.C.; Charlotte, N.C.; Chattanooga, Tenn.; Cleveland, Ohio; Breckenridge, Colo.; and Orlando, Fla., The Brandon Agency has much more to offer than a traditional ad agency. Equal parts business consultant, technologist, analyst and marketer, the agency expertly guides businesses toward growth and success. With a worldwide team of more than 100 and total billings topping $87 million in 2017, The Brandon Agency has powered successful programs and campaigns for hundreds of national brands in a variety of industries, including banking and finance, e-commerce, food service, healthcare, real estate, technology and tourism.
Editorial Contacts:
Grace Long, glong ( @ ) thebrandonagency dot com, (843) 916-2000
Emily Trogdon, etrogdon ( @ ) thebrandonagency dot com, (843) 916-2000
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