The Box Appeal 2011 aims to help 10,000 people across the region
The Box Appeal formerly known as the ShoeBox Appeal has been The Box Appeal formerly known as the ShoeBox Appeal has been re-branded for 2011 as the charity campaign aims to help more people than ever before. The initiative - taking place from 15th of August to the 15th of September - is run by Radisson Blu and Park Inn Hotels in the Middle East.
- (1888PressRelease) August 18, 2011 - Radisson Blu Hotel, Cairo Heliopolis will take part in this campaign for the first time alongside 12 other Radisson Blu and Park Inn hotels in the UAE, Bahrain and Oman. In the UAE the boxes are distributed to labourers. In Cairo, Oman and Bahrain each country has decided who would benefit most from receiving a box, be it the poor, the hungry, orphans or labourers. The items in the box are changed accordingly.
The Box Appeal asks people to give back to those who need it most by filling a small box with a list of everyday. To take part all participants have to do is pick up a box from the Radisson Blu hotel in Cairo, fill the box with the requested items and return it. The boxes in Cairo will be split between three different groups.
The majority of the boxes collected will go to Hope Village Street kids, providing them with useful equipment for school like copybooks, pencils, geometry equipments, pencil case, lunch box and coloring pencils.
In addition, a portion of the boxes will be donated to six families in the 3ezbet khairallah region, providing them with much needed food supplies like meat, chicken, rice, pasta, tomato sauce, sugar and Ramadan pastries. And lastly some boxes will be given to schools housekeeping workers. The boxes will provide them with items such as slippers, towels, bed sheets, dental kit, shower gel, comb, body lotion and a lufa.
"As a company we have a long history of responsible business. It seems fitting to take this campaign region wide this year and help as many people as possible. It only takes a little time and effort to make a big difference," said Marko Hytonen, Area Vice President, Rezidor Hotel Group.
"We regularly run charity campaigns within our hotel, we dedicate a lot of time and resources to the community we live in. Our participation in The Box Appeal is a welcome addition to our extensive charity work. We are so excited to take part in this campaign and filling as many boxes as we can" said Ashraf Naguib, General Manager at the Radisson Blu Heliopolis, Cairo.
The Box Appeal was initially founded by Radisson Blu Hotel Dubai, Media City, the first campaign was such a success in the following years Radisson Blu and Park Inn Hotels in Abu Dhabi Yas Island also joined the campaign. Over the four years the appeal has run, over 20,000 boxes have been donated, the equivalent of 4 million AED
Due to The Box Appeal's growing success across the region the campaign has been given a new look and brand by Dubai based design agency North55. The creative agency designed a new logo that captures the essence of the appeal, giving the campaign a unique identity.
Radisson Blu and Park Inn Hotels are managed by Rezidor Hotel Group. Rezidor was one of the first international hotel groups to implement a companywide initiative focusing on health & safety for guests and employees, on respect for social and ethical issues within the company, and on a reduced negative impact on the environment. In 2010 and 2011, Rezidor was named as one of the World's Most Ethical Companies.
This year's Box Appeal will run between the 15th of August and the 15th of September. For a full list of locations of where you can pick up boxes or for any further information please visit facebook.com/theboxappeal
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