The Blenz Red Band - Walk into Blenz and leave with a coffee and a date
This year Blenz is marking Valentine's Day with something that has never been done before. They are giving singles in Vancouver a way to meet each other through "Blenz Red Band" - a customized sleeve they developed. If you are single you would grab this red sleeve at any Blenz location throughout February, prompting other singles to approach you and vice versa.
- (1888PressRelease) January 20, 2011 - Vancouver, BC - It was just a month ago when Yuliya Talmazan approached Blenz President, George Moen, with this concept. A local media professional, Talmazan was the one who came up with the original idea and will be assisting Blenz as Creative Manager on this project.
"It gets lonely around Valentine's Day if you are single, especially in this city," says Talmazan. "Vancouver is notorious for having more single people than there is rain. Unfortunately, it's really hard to get to meet new people these days. So I thought it would be nice to have some sort of a token that everyone could recognize... something to set you apart as being single."
Moen jumped on the idea immediately saying, "At Blenz we're all about building relationships so this concept fits in naturally with our company vision. Coffee is the excuse - people are the reason why we are in business - and the Blenz Red Band is the perfect excuse to come meet some local singles."
Blenz will be promoting the "Blenz Red Band" through Facebook and Twitter from February 1 to 28, 2011. Anyone who mentions #BlenzRedBand on Twitter or "Blenz Red Band" in their status updates on Facebook during the month of February will be entered into a daily draw to win a "Blenz Romance Kit" full of Valentine's themed prizes. A grand prize will be awarded to the couple that submits the best "Blenz Love Story" - a story on how they met each other through the Blenz Red Band. Submissions are accepted on Facebook and Twitter, and the grand prize winner will be selected on March 1, 2011.
The Blenz Red Band website will be a blog-style site where local bloggers will be highlighting posts related to dating and relationships. Visit the website for a full listing of our media, prize, and content sponsors.
A promotion launch party is scheduled for February 1, 2011 from 5pm to 7pm at Blenz Yaletown (338 Helmcken Street, Vancouver). For more information or to attend this event please contact nanako ( @ ) blenz dot com dot
To participate in this promotion, find "Blenz Red Band" on Facebook, follow them on Twitter ( @ ) blenzcoffee, or go to blenzredband dot com dot
For media assets and interviews please contact:
Nanako Aramaki
Marketing Manager, Blenz The Canadian Coffee Company Ltd.
email: nanako ( @ ) blenz dot com
phone: 604.682.2995
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