The 11th Annual Motif Charity Walk - 2013

Since 2003, the Motif Charity Walks have raised funds in excess of Rs. 2.97 crore ($550,000) for 31 different NGOs. End Quote

(1888PressRelease) February 19, 2013 - Ahmedabad - Motif, a global BPO and KPO service provider, organized its 11th Annual Motif Charity Walk in Ahmedabad today. This event provides a transparent platform for individuals and companies to come together to promote health awareness, and raise funds for different NGOs every year.The 5 km walk / 10 km run was flagged off from the L. D. College of Engineering ground, and passed by the B. K. School of Management, Vijay Char Rasta, Helmet Char Rasta, Blind Men's Association, and PRL. This year's highlights were the live music played by school bands and the enthusiastic dance performances by Motif employees in collaboration with a city based dance troupe, which created a fun environment for participants along the route of the Charity Walk.
The beneficiary NGOs of this year's Charity Walk were:

• Jivdaya Charitable Trust: Helps injured stray animals and birds

• Kasturba Gandhi National Memorial Trust: Supports victims of social injustice in rural India

• Prabhat Education Foundation: Nurtures children with special needs and learning difficulties

• Special Olympics Gujarat Charitable Trust: Empowers people with intellectual disabilities

Kaushal Mehta, Founder and CEO, Motif, Inc. said, "The Charity Walks are a testament to the commitment of Motif employees towards giving back to the community, and the generosity of the citizens and companies of Ahmedabad. Seeing the entire city come together for creating health awareness, and to make a difference, is a very rewarding experience."

60 companies, including a leading international corporation, supported this year's Motif Charity Walk to raise funds for four NGOs. A total of Rs. 44 lacs were raised this year through individual registrations, Motif's matching contribution of Rs. 10 lacs, and sponsorship cheques written directly in the name of the NGOs. The event had over 6,500 participants.

This year's sponsors included:
- Principal Sponsor: Sai Infosystems
- Platinum Sponsor: WhaleShark Media
- Diamond Sponsor: Spec India
- Gold Sponsors: Chhaap Digital, Ratnamani Metal & Tubes, B Safal Group, Synthesis Spacelinks, Reliance
- Silver Sponsors: AlphaOne, QX, Vasant Group, Elitecore-Cyberoam, Tanishq, HoneyBee, Simulations, Khushi Advertising, Savvy-Kensville, Bank of Baroda
- Bronze Sponsors: Control Case, The Travel Centre, SN Gifts, Union Bank of India, InfoStretch Solutions Associate Sponsors: Jade Blue, Hazira LNG and Port, Manubhai Zaveri, Naukri.com, Sunij Pharma, World Phone, New Arbuda Builders, Claris Lifesciences, Pest Control Enterprises, Spectra Technovision, Dr. Jyoti Anil Parikh, Wizzotech, Bitscape, Unison Insurance, Treatotel, KGMS Broking & Research, Sheth Info, Bank of India, ETL

- Print Partner: Ahmedabad Mirror
- Radio Partner: Radio Mirchi
- Water Partner: Aava
- Energy Drink Partner: Sugar Free
- Beverage Partner: Wagh Bakri
- Ice-cream Partner: Havmor
- Hospitality Partner: Radisson Blu Hotel
- Medical Partner: Shalby Hospitals

About Motif
Motif, Inc. is a customer-centric BPO and KPO services provider focused on serving E-commerce companies in the retail, travel, financial services and affiliate marketing verticals. It has over 12 years of experience in providing multi-channel customer support, credit card fraud prevention, social media intelligence, research and analytics, and back office support services to leading Fortune 500 and mid-market companies across the United States, Europe and Asia. Headquartered in California, USA, Motif has delivery centers in Costa Rica, India and the Philippines. For more information, please visit www.motifinc.com or contact us at media ( @ ) motifinc dot com.

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