Thai Airways Continues Flying High With Webtrends On Demand

Thailand's national flag carrier Thai Airways International has renewed its contract with leading Asia-based Internet consultancy Inetasia for Webtrends On Demand, which is among the most sophisticated analytics reporting and business intelligence tools available today. End Quote

(1888PressRelease) October 16, 2014 - Thai Airways will continue to benefit from the powerful advantage that Webtrends On Demand offers when it comes to analyzing and optimizing online marketing campaigns and other initiatives.

Webtrends On Demand offers a host of benefits all within the framework of a unified multi-channel platform, including robust web, mobile and social reporting, data privacy and security, scalability, a marketing friendly interface, and less IT involvement.

One of the world's most recognized airlines, Thai Airways has embraced the immense value of Webtrends on Demand as a powerful enterprise analytics tool that can provide detailed and actionable data on the market reach, response and overall success of its spending in the digital environment.

Another key element of Inetasia's successful partnership with Thai Airways is the On-Site and Off-Site support. Inetasia's web analytics experts help Thai Airways optimize the strategic business intelligence that is generated by Webtrends on Demand.

Based on its 3C's concept of Content, Campaigns, Conversion, Inetasia analyzes and presents the Webtrends data to Thai Airways in a comprehensive yet easily understandable format.

"Thai Airways is focusing on more robust analytics requirements and the Webtrends On Demand platform offers the breadth of services it desires, such as in web, mobile and social analytics. As it expands its online presence, the airline wants to ensure its spending is optimized and managed in the most efficient manner possible. With Webtrends On Demand and our expert analysis of the data it generates through our Webtrends Professional Services, we are providing exactly this", said Inetasia CEO Gregory Smyth.

The Webtrends On Demand solution will be applied across Thai Airways' global website network of 25 country sites, with Inetasia's Campaign Manager tool enabling effective and manageable real-time insight into the vast scope of customer data and interactions the network generates.

About Inetasia:
Inetasia improves the digital marketing efforts of Asia's top enterprises by providing them with a business optimization and analytics framework that cultivates success in today's data driven market. Since 1999, Inetasia have provided solutions for businesses to consolidate, integrate and quantify online initiatives. As the digital landscape has evolved, Inetasia has shaped their solutions to deliver business intelligence across all digital platforms for businesses to obtain a maximum return on investment. By providing clients integrated digital marketing solutions, they are able to compete online through a unified platform for digital measurement delivering customer and visitor intelligence for content, campaign and conversions.

Inetasia's integrated solutions include unified analytics, mobile analytics, tag management, social media monitoring, campaign management, digital marketing and email marketing. In an effort to be relevant in all of these mediums, Inetasia's experienced professional services team helps clients design an end-to-end framework based on the specific requirements of their business. Inetasia clients are some of the most recognized global brands including HSBC, Mercedes-Benz Hong Kong, Prudential, Cigna, Thai Airways, Bangkok Hospital and the Hong Kong Tourism Board.

Learn how Inetasia can help your organization achieve digital marketing success today!

For more information, please contact Gregory Smyth, CEO
gsmyth ( @ ) inetasia dot com.

###

space

Other Related Press Releases

Finalists for Heroes of Newerth´s Community Map Contest Announced by S2 Games
Thai Airways Continues Flying High With Webtrends On Demand by Inetasia
Actiance Accelerates Social Media Adoption with Integrated by Actiance