Tequila Sales Soaring as Premium Market Leads the Way
Tequila sales are continuing to grow at a healthy clip, driven by the popularity of Mexican and Southwestern dining and consumer interest in upscale, distinctive potables.
- (1888PressRelease) June 20, 2011 - Tequila isn't just for "Spring Breakers", margaritas or "bad" girls anymore. Tequila sales are continuing to grow at a healthy clip, driven by the popularity of Mexican and Southwestern dining and consumer interest in upscale, distinctive potables. While the big brands continue to dominate, other brands are showing considerable strength.
Sales of aged tequila have followed the trend of single-batch bourbons. Ordinary tequila sales rose 5.8 percent in 2004, according to Nightclub & Bar Magazine. Sales of aged tequilas are 5 percent higher than in 2003. And the trend is predicted to continue. Liquor stores, restaurants and bars are reporting the same.
"My Tequila business is probably up close to 40 percent over the past two years," reports Joseph Azalino, Scotti's Wine and Liquors, in Palm Beach, Florida. "We're seeing huge growth. We have basically doubled our selection from four or five years ago. A lot of smaller, super-premium Tequilas are now becoming very, very popular with Voodoo Tiki tequila leading the trend."
Azalino's big seller, Voodoo Tiki Tequila (www.VoodooTiki.com) comes in the traditional platinum, reposado and anejo, as well as a two foot tall hand carved Voodoo Tiki packed with their limited edition three year - double barreled - Extra Anejo which sells for $995.00 and includes specialty made Mexican bubble glass tiki shot glasses.
Voodoo Tiki tequila also features flavor infused tequilas including Voodoo Tiki Desert Rose Prickly Pear Infused Tequila, Green Dragon Lime Infused Tequila, and Blue Dragon their Blue Raspberry and Kiwi Infused Tequila.
"Copycats abound but no one has been willing to match Voodoo Tiki Tequila's quality, profit second mentality and commitment", said Michael Cuevas Voodoo Tiki Tequila VP of Southeast Sales. "Researching and developing the new essences, flavors, infusions and profiles to expand the tequila market into the future is a never ending battle for Voodoo Tiki Tequila."
The team in Mexico agrees.
"The demand for our boutique brand has far exceeded our expectations", said Julian McWatt Voodoo Tiki Tequila VP of Production and Manufacturing. "With the unmatched quality of our product and packaging, we are challenged to keep up with the demand. We get more and more phone calls and emails each day asking where our products are sold."
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