Tequila Partida Appoints Kevin Moodie Executive Vice President, Chief Operating Officer For The US

Former Scottish & Newcastle President to Manage, Drive Growth of World's Top-Rated Tequila. End Quote

(1888PressRelease) July 20, 2010 - SAN FRANCISCO, CA- J. Gary Shansby, Founder, Chairman and CEO of Tequila Partida ─ the world's top-rated tequila ─ announced today the appointment of Kevin Moodie as Executive Vice President, Chief Operating Officer, US effective immediately. "Since we launched Partida six years ago we have been on course with our sales projections and growth," said Mr. Shansby. "With Kevin driving the sales team and with me being able to focus more on the marketing and managing the total company, I'm confident we're now ready to take Partida to the next level in terms of our market position in the ultra premium tequila category and annual case sales."

Kevin Moodie was formerly president of Scottish & Newcastle Importers. He took Newcastle Brown Ale from 300,000 cases in 1991 to over seven million cases by 2008, growing the premium ale brand from an obscure, cult product to the number one imported ale in the US. Kevin left when the parent company was acquired by Heineken N.V. and Carlsberg Breweries A/S, and the US subsidiary shut down. "Kevin has a proven track record of taking a premium brand from boutique status to a major national stage," continued Mr. Shansby. "Partida is on the cusp of this very same transition and with Kevin's experience, industry knowledge, management skill, and relationships he is the perfect executive to strengthen our company and organization to insure profitable, accelerated growth."

"I'm looking forward to the challenge of driving Partida's growth during this important stage of the brand's development," said Kevin. "Partida is a superior product, wins all taste tests and is loved by America's best bartenders. We're ready to convert that equity into case sales on a larger scale without sacrificing what Partida stands for as a brand."

About Tequila Partida
Tequila Partida (www.partidatequila.com) is an authentic, all-natural, estate-grown ultra-premium Tequila, made from 100% blue agave in the Tequila Valley, the heart of Mexico's historic Tequila region. From cultivation and harvest to cooking, distillation and aging, Tequila Partida maintains exceptional standards of quality and consistency. F. Paul Pacult, the leading spirits authority in America, recently rated Tequila Partida Reposado as the best tequila in the world, and one of the top five spirits in the world. Tequila Partida produces four distinctive Tequilas: Blanco (not aged), Reposado (aged six months), Añejo (aged 18 months) and Elegante (aged 36 - 40 months). Tequila Partida is now distributed in Australia, Mexico and the United Kingdom, as well as Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Louisiana, Maryland, Massachusetts, Nevada, New Jersey, New York, Ohio, Oklahoma, Oregon, Texas, Washington, DC and Washington.

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