Tennessee Association of Broadcasters (TAB) Renews Commitment to Outreach Program for Not-For-Profit and Government Organizations
The Tennessee Association of Broadcasters' (TAB) Public Education Program (PEP) offers steeply discounted broadcast airtime on local radio stations for not-for-profit and government organizations.
- (1888PressRelease) October 07, 2015 - MURFREESBORO (TN) The Tennessee Association of Broadcasters (TAB) recently renewed its commitment to a statewide program that offers outreach opportunities for not-for-profit and government organizations. Through TAB's Public Education Program (PEP), broadcasters throughout the state donate airtime for special issues. The commercials are sold to qualified not-for-profit and government organizations at sharp discounts.
At the recent TAB convention in Murfreesboro, TAB Chairman Dan Barron of Entercom Communications in Memphis said, "Listening and viewing across Tennessee for local radio and television remains more relatable, more community-focused, and more human than ever. The latest data shows the connection for the TAB's PEP initiative and public outreach is made stronger in a way that isn't replicated by any other media".
Revenue from the PEP program enables the TAB to provide services that strengthen communities and broadcasters as well as help stations operate in the public interest, according to TAB President Whit Adamson. TAB's PEP revenue helps subsidize professional training, scholarships, internships, regulatory compliance programs and other initiatives that serve the industry and every Tennessee community.
Said Barron, "My group of stations is committed to participating in this program, as are most of the stations across Tennessee."
About:
Tennessee Association of Broadcasters: TAB is a not-for-profit organization that provides services to and represents interests of free, local, federally licensed radio and television stations throughout Tennessee. TAB has served since 1947. According to a TAB statement, "Even the most far-sighted and founding members of 1947 could not have imagined the scope of issues affecting our industry today".
Public Education Program: PEP offers deeply discounted statewide broadcast advertising to not-for-profit and government organizations. Qualified advertisers are promised at least a 3-to-1 ratio of commercials aired and cost. Stations, large and small, throughout the state participate to help fund the TAB.
For more information on PEP, contact Rick Wimberly at rick ( @ ) tabtn dot org or (615) 365-1840.
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