A business marriage between a TV Ratings company and a Media Buying Service has been made. A one-stop source for networks and sponsors to get information input by TV viewers.
(1888PressRelease) June 19, 2009 - Dulles, VA. Today, Dalton Media Group, Inc. A media Buying Service has announced that it has successfully acquired iTvRatings.com. A Dulles, VA based television ratings company.
“We are pleased to add iTvRatings.com to our network” says Max Dalton, Chairman of Dalton Media Group. iTvRatings.com has developed a first-rate system to measure television audience preferences via the Internet. With a patent pending system, iTvratings.com is an internet-based service that allows television viewers to vote for their favorite shows and puts the television ratings business at the fingertips of the television viewing public. iTvRatings.com has gathered information from the television view public for over seven years.
Itvratings.com offers the unique opportunity for the public to directly vote for their favorite TV shows as they air. It also places this information in the hands of TV networks to help them better identify the needs and preferences of their viewers. What itvratings.com offers is a first-of-its-kind service to TV networks themselves in that it allows them access to a wider and more diverse public viewer audience across the nation. Currently, networks and sponsors have very limited resources to accurately determine how many people are watching and whether they enjoyed the show or not. With iTvRatings.com, networks and sponsors will have access to the information submitted by television viewers themselves and will be able to gauge the popularity of their shows based on those responses.
Raw information received from public participants will also allow for analysis far beyond what is currently being offered by other similar services. Information entered by the television audience is broken down by various categories, such as age or age groups, gender, ethnicity and geographic region, among other things. Further statistical analysis and/or categories will be tailored to the needs of the specific network and sponsor. Dalton Media Group will soon be able to share all ratings results with the public, networks and sponsors. We have now created a one-stop source for networks and sponsors to get information input by TV viewers directly.
A business marriage between a TV Ratings company and a Media Buying Service has been made. A one-stop source for networks and sponsors to get information input by TV viewers. 
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