Tavisca Solutions Announces ICE Portal's API Integration With clarifi To Provide Attractive Visual Media Content
Tavisca Solutions announces api integration of if ICE Portal with its product 'clafifi'. With this integration 'clarifi' users will get access to effective, rich and high-resolution visual media content of hotel properties and amenities from ICE Portal.
- (1888PressRelease) December 22, 2014 - Hollywood, Florida & Eden Prairie, MN - Tavisca Solutions, a leading travel technology products and solutions provider announces the integration of ICE Portal's API, a global supplier of visual media content with clarifi, the world's first real-time Hotel Mapping and Descriptive Content Delivery System. This integration provides tavisca's clients access to effective, rich, high-resolution visuals of hotel properties and amenities.
ICE Portal provides aggregated, high-quality, curated visuals and rich media content that enhances marketing efforts and increases clients' 'look-to-click-to-book' ratio on OTA websites.
"Integrating with tavisca will enhance the efficiency of our distribution of visuals for hotel groups." said Henry Woodman, President of ICE Portal. "Like tavisca, our passion is delivering quality content to distribution channels."
With clarifi's aggregated and curated content and ICE Portal's high-resolution images, it will be a simple, convenient, one-stop-shop to provide OTAs with the best rich media content. ICE Portal holds a well-respected reputation of providing professional, high-resolution visuals that will benefit OTAs in displaying and managing quality visuals for their online booking channels.
"Today's new age technology friendly travellers tend to decide their booking options by looking at the images a hotel has to showcase. If the images present online are unimpressive, that might discourage these new age travellers to make a booking, affecting the 'look-to-click-to-book' conversion," said Neelam Sivanandan, CIO, Tavisca Solutions.
"We are extremely pleased with the integration and we hope that this partnership will render a positive response from the industry. Current research indicates that the usage of high-resolution and professionally shot images generate approximately 50% more bookings than using low quality, pixelated images or no images at all. Together clarifi and ICE Portal can provide a win-win situation for all our clients." she added.
ICE Portal provides first-rate visual content worldwide. With the integration of ICE Portal and clarifi, OTAs operating on tavisca's online booking platform can be assured that their online distribution channels are showcasing accurate, up-to-date and engaging media content.
About ICE Portal
ICE Portal is a technology and marketing company that helps travel suppliers manage, curate and deliver their visuals to 1000s of online travel and travel related websites - including major OTAs, GDSs, Pegasus, Search Engines & Local Directories, and Social Networks.
About clarifi
The world's first real-time hotel mapping and descriptive content delivery system. A patent-pending technology solution aimed to resolve the inconsistent distribution of hotel content across major hotel content providers.
About Tavisca Solutions
Tavisca Solutions, a travel technology products and solutions provider that works with (B2B, B2C and B2B2C) travel companies across the globe and helps them enhance their online business. With the vision to build future-focused technology building blocks that solve key challenges in online travel business, taviscaŽ offers a versatile suite of cloud-based SaaS products, deciphering every aspect of customer and agent-facing booking engines, travel mid and back-office operation management systems.
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