Tata Sky ties up with Ola Sunburn Festival 2017 to bring the biggest EDM extravaganza to small screens

First ever live streaming of the 4-day music fest on Tata Sky Mobile App. Tata Sky Mobile App will be free for all users viewing Ola Sunburn Festival 2017. End Quote

(1888PressRelease) January 06, 2018 - Mumbai - Tata Sky, India’s leading content distribution platform, tied up with Ola Sunburn Festival 2017, one of the largest music festivals in the world, to bring its eclectic mix of music, entertainment, experiences, celebration and lifestyle straight to the small screens. Apart from live streaming Ola Sunburn Festival 2017, Tata Sky Mobile App will showcase nearly 500 hours of music fest content from over the years too, which will be open to all users, including non-subscribers.

Performances by the headliners of Ola Sunburn Festival – Dimitri Vegas and Like Mike, DJ Snake, Clean Bandits, Martin Garrix, Afrojack and KSHMR – will be live-streamed on Tata Sky Mobile App. Over and above the 4 days of live streaming, prior to the event there will be a rich library of content available on demand on the app. This includes official after movies, artist interviews, exclusive backstage footage and performances from the world’s top EDM acts such as KYGO, NUCLEYA, Hardwell, David Guetta, Tiesto, Armin Van Burren and many more as well as an archive of all the past events from Sunburn season 10.

This is the first time ever that Ola Sunburn festival, which kicks off on December 28th, will be live streamed on the Tata Sky Mobile app making it the only OTT platform covering the festival live.

The sheer depth of content on offer, which will be archived on the app for viewing after the festival ends, will allow EDM fans to fully immerse themselves in the 11th edition of Asia’s largest music festival on-the-go wherever and whenever they like. Moreover, Tata Sky will broadcast snippets of Ola Sunburn Festival 2017 on Channel 100 too.

Tata Sky’s Chief Communication Officer, Malay Dikshit said, “With increasing screens and the appetite of millennials to experiment with content, it is essential to reach the entertainment needs of consumers, just the way they like it. To create endearing and impactful engagement with millennials and to bring alive content across all types and sizes of screens, the Tata Sky Mobile App has partnered with the hugely popular music festival - Sunburn.”

The Sunburn Festival, the highlight of a year-long calendar of Sunburn events, has established itself as one of the annual ‘go-to’ events for EDM fans, drawing crowds of hundreds of thousands from India and around the world every year.

To cater to these fans, Tata Sky has lined up a number of ground-breaking experiences:
1. A breath-taking 360-degree virtual reality experience that will let fans see what the DJ sees as he cranks out his tunes, putting them at the heart of the action like never before.
2. A Graffiti Wall where fans can get their photographs clicked and jazz them up by drawing over them with personalised messages, quirky costumes or spray paint.
3. A 3D hologram of the company’s logo at various points at the venue, in order to make fans’ engagement with India’s leading content distribution platform an even more experiential one.

About Tata Sky
Tata Sky Limited ('Tata Sky') is a joint venture between the Tata Sons and 21st Century Fox. Incorporated in 2001 and launched services in 2006, Tata Sky is India's leading content distribution platform providing Pay TV and OTT services. With the objective of connecting to the best content in the world on any budget, any screen, anytime and anywhere, Tata Sky was the first to launch multiple products and services that redefined the subscribers viewing experience in the country.

Tata Sky has been a pioneer in the HD Set top box segment having significant market share in the category. It has been continuously adding new channels and platform services across various genres and languages to beef up its content offering to cater to all segments of the audience. Tata Sky currently has its footprints spread across 2 lakh towns with over 18 million connections in India.

For more information on Tata Sky, visit www.tatasky.com

About Sunburn
Sunburn is amongst the world’s biggest music festivals. Sunburn Goa is ranked as big as Tomorrowland and Ultra Miami festival as per IMS APAC Business Report 2014. Started in 2007 as 3-day music festival, Sunburn is an eclectic mix of music, entertainment, experiences, celebration and lifestyle that has seeded music tourism in India starting with Goa. In the past nine years of its existence, Sunburn has brought together renowned Indian and international artists to entertain hundreds of thousands of dance music lovers through its various formats that reach out to fans across India & Asia. Sunburn caters to a wide Indian and International audience and has positioned India as a prime dance festival destination to the world. Sunburn Campus, Sunburn Reload, Sunburn Arena, and Sunburn Festival, Sunburn City festivals, are some of the live event formats. Sunburn also launched ‘Sunburn on Air’; weekly podcast with special EDM sets created by the world’s top EDM artists.

Sunburn has extended and diversified beyond the festival in Goa into cities like Mumbai, Delhi, Bengaluru and Chennai. Other formats under the Sunburn umbrella include arena gigs, club gigs, campus gigs and the newest edition called ‘Sunburn Reload’ which are specially designed and customized to cater to as many dance music fans, giving them a piece of Sunburn in their very own town. Sunburn has brought down no less than 9 of the world’s top 10 DJs over the past couple of years to India, including the likes of Swedish House Mafia, Tiesto, Avicii, Hardwell, Deadmau5, Armin van Buuren, David Guetta, Afrojack and Nicky Romero. Reaching out to all the yearning fans across the nation, Sunburn is all set to give its fans the best experience of their lifetime over and again.

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