Tata Motors Blaze de Rajasthan concludes in Pink City
The 1st competitive off-roading motorsports rally, organised by Tata Motors, successfully concluded in the Pink City of Jaipur on Sunday, June 10. The day long 300km rally was flagged-off from Hotel Fern, with over 53 vehicles of different makes, competing in a time, speed, and distance challenge.
- (1888PressRelease) June 11, 2012 - With the rally comprising of three main categories - 4WD, 2WD and Women's team, the event saw participation from motorsports enthusiasts from all over the country. Participants from Kashmir, two teams from Kolkata and almost 8 participants from North, South and Western India participated in the event. Participants maneuvered challenging routes and rugged terrains, prepared specially for this off-roading activity with the routes customised in-line with the experience and expectations of participants, ensuring they made the most out of their vehicles.
Speaking on the occasion, Mr. Jatin Lakra, Head-Marketing-Sumo and Grande, Tata Motors said, "We are delighted with the response and participation we have received after hosting the first edition of a competitive off-roading rally in Jaipur, from SUV and passenger car owners from across the country. Tata Motors through its motorsports division, Tata Motors Full Throttle, hopes to create and cultivate motorsports in India, by giving enthusiast a platform to experience the true capabilities of their vehicles, and to learn and discuss the thrill of motorsports."
The terrain of TATA MOTORS BLAZE DE RAJASTHAN encompassed in-city drives, hilly tarmac sections, sandy trails, an extreme trail and tracks specially made to test the navigation skills of participants. Thar Motorsports was the program partner, for planning and execution of this event with Tata Motors organising all logistical, medical and service support for these expedition
Tata Motors Full Throttle recently launched two other off-roading properties, for owners of Tata Motors SUV''s, under the Full Throttle banner, called Tata Motors Full Throttle Experience and Tata Motors Full Throttle Trails. Full Throttle Experience is an off-roading expedition which spans over a number of days, with the first expedition being flagged off from New Delhi on June 22. A total of 6 Experience Expeditions have been planned over the year. Full Throttle Trails are half-day off-roading events, with a total of 21 trails, with the next trail being organised in Ludhiana on June 17.
Tata Motors was the first manufacturer in the country to create a new SUV segment with the launch of Tata Sierra in 1991, followed by the launch of Tata Sumo in 1994. The Tata Sumo became the first passenger vehicle to cross 1 lakh units in 3 years. Tata Motors was also the pioneer in launching a true blooded SUV in India with the launch of the Tata Safari in 1998. Shift-on-the-fly (electronic) 4X4 was introduced for the first time by any automobile manufacturer on the Tata Safari in the country. The most feature packed, Tata Aria, was launched in 2010. Torque-on-Demand System, In-dash GPS-based Navigation System, Electronic Stability Programme (ESP), Hydroform chassis and six airbags are some of those features.
About Tata Motors Full throttle:
Tata Motors launched the Tata Motors Full Throttle in February 2011, as a platform for steering the company's participation in motor sports and allied activities. The platform also helps the company, in organising and synergising all efforts and activities, in the area of motor sports, including development and testing. Tata Motors Full Throttle has been victorious in some of the most reputed rallies namely Desert Storm, Dakshin Dare, Raid De Himalaya, Eastern Mountain Safari rally and the Hornbill International Motor rally.
The Tata Motors' utility vehicle portfolio comprises of the recently launched, Tata Sumo Gold, the premium Crossover Tata Aria, the Tata Sumo Grande, the Tata Safari 4x4, the Tata Sumo 4x4 and the lifestyle pick-up Tata Xenon XT.
To take part in these adventurous off-roading activities, enthusiasts can mail Tata Motors at trails ( @ ) tatamotorsfullthrottle dot com or experiences ( @ ) tatamotorsfullthrottle dot com, or can visit us at http://www.tatamotorsfullthrottle.com/
###
space
space
Satisfied Users & 
Approved Press Releases
Print
Email
Report Spam