Tat Announces The Result Of "100 Most Amazing Places In Thailand" Survey, And Launches Online Campaign Titled "Amazing 10 Days In Thailand"

August 18, 2011
Top Quote This marketing campaign consists of two main activities: the online survey "Your Amazing Places in Thailand that Always Amaze You" and "Amazing 10 Days in Thailand" competition. End Quote
  • Pueblo, CO (1888PressRelease) August 18, 2011 - The Tourism Authority of Thailand (TAT) today announced the results of the survey conducted from travellers all over the world to find out the "100 Most Amazing Places in Thailand" and also launched the online campaign titled "Amazing 10 Days in Thailand". The winner will receive a free 10-day trip to Thailand for two persons. These two activities come under the national campaign called "Amazing Thailand Always Amazes You" via online channels, aimed to create awareness and inspire travellers from all over the world to visit Thailand.

    This marketing campaign consists of two main activities: the online survey "Your Amazing Places in Thailand that Always Amaze You" and "Amazing 10 Days in Thailand" competition.

    The "100 Amazing Places in Thailand" campaign is an online survey, conducted from 3,389 travellers from 68 countries around the world, who have visited Thailand. Conducting the survey from February to April 2011, the result is now ready for public announcement on www.amazing10daysinthailand.com

    Mr Prakit Piriyakiet, Deputy Governor for Marketing Communications, Tourism Authority of Thailand said that " On behalf of The Tourism Authority of Thailand, I would like to express my heartfelt gratitude to all travellers who participated in this survey. The results will help us identify the key issues for planning strategic promotional and PR campaigns."

    The second activity, "Amazing 10 Days in Thailand" campaign will be launched this month. Focusing on an interactive e-card activity, participating in this campaign is very easy and fun. The idea is to invite travellers' friends to Thailand by sending an e-card invitation to as many of them as they can. Once they click "Accept" the invitation, the participant will receive one point. The participant who receives the highest points will win the contest, and can then choose one of their accepted friends to enjoy this memorable experience together.

    Valued at approximately 13,000 USD, the rewarding experience for the winner and his or her friend is completed with 3,000 USD cash for the winner, a luxurious 10-night stay in Thailand's most popular destinations for two persons, full board (breakfast, lunch and dinner), totalling 30 meals each, and round-trip international air tickets from their home country.
    In addition, the first runner-up will receive a 7-day dream trip to Thailand with one of his or her accepted friends, including 3,500 USD worth of a luxurious 7-night stay in Thailand's popular destinations for two persons, and the second runner-up will receive a 5-day dream trip in Thailand with one of his or her accepted friends, including 1,500 USD worth of a luxurious 5-night stay in Thailand's popular destinations for two persons.

    Interested travellers can participate in this campaign from today until August 31, 2011. The winners will be announced on September 2, 2011, via the website. www.amazing10daysinthailand.com

    Furthermore, Mr Prakit Piriyakiet added that "In order to achieve maximum impact, the TAT plans to publicise this campaign through various online channels e.g. web banners, email campaigns, e-news releases, photo websites and social networking. With these two online campaigns, TAT expects to increase the awareness for the "Amazing Thailand Always Amazes You" campaign via online channels with approximately 15 million views and to build up the country's strong brand and positioning as a destination that offers tremendous value-for-money, a unique culture, and a wide variety of experiences to visitors, which has resulted in making the Kingdom a truly exceptional destination and differentiating it from other countries, as well as providing confidence in travelling to Thailand for their holidays and business meetings."

    International Public Relations Division
    Tourism Authority of Thailand
    Tel: +66 (0) 2250 5500 ext. 4545-48
    Fax: +66 (0) 2253 7419
    E-mail: prdiv3 ( @ ) tat dot or dot th
    Web site: www.tatnews.org

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