Taste without Guilt is introduced to India with launch of 'Nutrela Premium table Spread'
Nutrela continues to drive growth through Innovation and introduction of new products for the Indian Consumers.
- (1888PressRelease) December 04, 2012 - 'Nutrela' the Trusted FMCG brand, from Ruchi Soya Industries Limited, and most recently conferred 'Master Brand' status by CMO Council Asia continues to drive the growth of its business with the launch of its Nutrela Premium Table Spread.
The introduction marks the entry into a new category, with the aim to make Nutrela synonymous with health and nutrition by leveraging the strength of its iconic brand to provide offerings which are part of daily consumer's life.
The offering of Nutrela Premium Table spread is evoking a unique taste experience without compromising on health. Nutrela Premium Table Spread has Zero Cholesterol, low on calories, with no Trans Fats and is fortified with Vitamin A, D and E. Nutrela Table Spread is available in 100g (Rs 27) and 500 g (Rs 130) block packs.
Commenting on the launch, Mr Sarvesh Shahra, Business head, Consumer Brands Division of Ruchi Soya Industries Limited, said: "Nutrela has been offering healthy and nutritious foods to Indian families for over two decades and continues to be one of India's most trusted and most preferred health food brands. The introduction of Nutrela Premium Table spread is the first step in our journey to make Nutrela a preferred choice among Indian families providing them offerings with unmatched combination of health and taste. "
"Our consumer research reveals that India's love affair with butter continues, however consumers prefer healthier alternatives as butter is high on cholesterol and satured fats. With the launch of Nutrela Premium Table Spread, we meet the unmet need of the consumers, which empowers them to indulge without having guilt." Said Sandipan Ghosh, Assistant Vice President, Marketing Consumer Brands Division of Ruchi Soya Industries Limited
Nutrela Premium Table Spread is available across all grocers, neighbourhood kirana stores and general stores that have a refrigeration facility. It is also made available across modern retail chains, supermarkets and standalone self-service stores. Moreover, it is now being made available all across the metros and 'Tier 1' cities as a first phase of launch and post consolidation there will be a second wave of launches across India.
Communication - We have launched the first Phase of Nutrela Table Spread awareness campaign in Mumbai with the theme "Zyaada Lagao Bindaas Khao" through outdoor and radio mediums. An innovative experiential activation, partnering with PVR Cineplex's got activated in Mumbai, wherein the movie lovers will able to enjoy their favourite Popcorns made with Nutrela Table Spread while watching their favourite movies. To amplify the Taste Experience among consumers, an extensive sampling session with Nutrela Table Spread is currently on across modern retail outlets and neighbourhood stores.
About Ruchi Soya Industries Limited
Featuring among the top five FMCG players in India, Ruchi Soya is the flagship company of Ruchi Group of Industries. Besides being a leading manufacturer of high-quality edible oils, soya foods, vanaspati and bakery fats, Ruchi Soya is also the highest exporter of soya meal, lecithin and other food ingredients from India. Ruchi Soya features amongst top three players based on market share in the overall Refined Oil in Consumer Packs (ROCP) in India with leadership position in important segments like palm oil. Ruchi Soya Industries Limited owns household brands like Nutrela, Mahakosh, Sunrich and Ruchi Gold, and clocked a turnover crossing Rs 26,000 crore last financial year.
###
space
space
Satisfied Users & 
Approved Press Releases
Print
Email
Report Spam