Tanishq Stresses 4Cs in the True Diamonds campaign

Tanishq always knew how to capture the hearts of women and this time they hit it right on the spot with their True Diamonds Television Commercial. End Quote

(1888PressRelease) April 19, 2011 - No we aren't just referring to the diamonds, but the face of the campaign, Mr. Amitabh Bachchan. His reel life and real life chemistry with his wife Jaya Bachchan is well-known across the world. Tanishq truly realized the potential of this love story and made it the subject of their Diamond Collection. Moreover, Amitabh being still capable of sweeping ladies off their feet with his demeanour and style.

Tanishq believes that there's no one who can portray the significance and the exclusivity of Tanishq True Diamonds better than him. True Diamonds Campaign focuses on the finer details and trivia on diamonds one should be aware of before making a purchase. Amitabh Bachchan gives it a classy yet funny approach by portraying a husband who wants to make sure he has all the answers for his wife's questions. This Television Commercial takes Tanishq to a different league on popularity because of the presence of two major stars of Bollywood who are incidentally shooting together after a decade. That's one more reason why this one is right on the target.

Now, a diamond was always a woman's best friend but when it's someone like Amitabh Bachchan who is vouching for its transparency, women are sure to fall in love, with no excuses, indeed.

You can catch all the action at the official facebook page, http://www.facebook.com/Tanishq for video visit at http://www.youtube.com/user/TanishqJewellery?feature=mhum for details

About Tanishq

Tanishq is a prominent jewellery brand of India. It pioneered the concept of branded jewellery and ornaments in India. It is a division of Titan IndustriesLimited, a company promoted by the Tata Group, one of India's largest conglomerates. Tanishq has an exquisite range of gold, gems and diamonds jewelery. It is India's largest and fastest growing jewellery brand in India. Tanishq started in 1995 and challenged the established family jeweller system prevalent in India. Visit :- http://www.tanishq.co.in/ for details

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