Talkin' Fight signs deal with White Buffalo to promote African boxing; set to livestream fights

Top Quote A recently signed deal will enable gyms and promoters in Africa to send streams of matches to Talkin' Fight to be viewed by a global audience of boxing fans. This collaboration will provide a massive amount of exposure for African boxers from many nations who are currently not known around the world. End Quote
  • (1888PressRelease) September 25, 2023 - With the intention of giving a massive boost in popularity to the sport of boxing in Africa, Graeme Boyce, CEO of Talkin' Fight, is proud to announce a new partnership with White Buffalo, a company owned and managed by former heavyweight boxer Francois Botha in South Africa. In addition to livestreaming events, the deal will enable boxing fans around the world to become familiar with boxers, both past and present, from across the continent and enjoy their exploits within the squared circle.

    "Not only in the short-term will we mine a variety of content libraries featuring great fights fought over the years," explains Boyce, "but we'll begin to work with numerous promoters who are friends with Mr Botha and livestream their events on a weekly basis."

    Francois Botha, who boxed professionally from 1990 to 2014, is well-known to people in the industry, as well as fans familiar with his lengthy and storied career, as he competed in the ring against Mike Tyson, Lennox Lewis, Evander Holyfield and Michael Moorer, to name a few. He currently runs a popular boxing gym in Durban, South Africa.

    The fights will be aired on Talkin' Fight and distributed across a number of different platforms to reach audiences not only in North America but around the world. Talkin' Fight will also assist White Buffalo to launch its own talkshow to augment the fights, and provide appropriate context and background to the boxers involved, especially with respect to competitive rivalries that exist between the combatants from each country.

    "We expect a lot of footage from South Africa and West Africa to begin, and as we ramp up," Boyce concludes, "boxing fans will eventually see bouts from many other countries, including the Middle East and regions of Europe. Boxing is truly a global sport. Our goal is to break the perceived dominance of British and American promoters within the industry and level the playing field, especially for local promoters and un-signed boxers around the world."

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