Synygy Tapped by Top Home Furnishings Manufacturer for SPM Initiative
Project Includes Software for Managing Rebates and Cooperative Marketing Programs.
- (1888PressRelease) September 15, 2010 - Synygy Inc., the largest and most experienced provider of sales performance management (SPM) solutions, today announced that a Fortune 500-ranked manufacturer and distributor of home furnishings will implement Synygy's sales compensation management software as the foundation of an enterprise SPM initiative that also includes automating their rebate and cooperative marketing activities with distributors, dealers, and retailers.
"Once our client realized that a single vendor could provide a single solution for all of its sales compensation, rebate, and co-op automation projects, the selection of Synygy was easy," said Mark A Stiffler, Synygy President and CEO. "No other solution provider could handle all the requirements in one integrated solution without patching together a bunch of third-party products."
Synygy will implement numerous integrated SPM applications for the home furnishings manufacturer, including software for:
• calculating and validating the commissions of a 1,500-person sales force
• tracking the eligibility profiles of all compensation plan participants
• expediting the submittal, routing, and resolution of inquiries and disputes
• giving thousands of independent dealers access to an online marketing information portal
• managing cooperative marketing and rebate payments for distributors and retailers
"Competitors typically lack solutions for back-end processes like co-op advertising and rebates, leaving sales and marketing organizations to fend for themselves in calculating payments for distributors and retailers," added Stiffler. "As a result, Synygys's software, which consists of dozens of integrated SPM applications, has generated a lot of interest from manufacturers, distributors, and retailers. We are pleased to provide one of our newest clients with a set of SPM solutions for increasing sales effectiveness across all channels-from salespeople and dealers to distributors and retailers."
For more information on Synygy's sales performance management software and services, visit www.synygy.com or e-mail sales ( @ ) synygy dot com dot
About Synygy
Synygy is the largest and most experienced provider of sales performance management (SPM) software and services. These include SPM solutions for: sales compensation management (incentive compensation; rewards and recognition; and total compensation); sales communications management (sales portals; reports, dashboards, and analytics; and analyses, alerts, and answers); sales goal management (territories and channels; quotas and objectives; and pipeline analysis and forecasting); and sales process management (recruiting, evaluating, and training; data repository and data processes; and workflow processes). Based in Chester, Pennsylvania, with extensive operations in Europe and Asia, Synygy has achieved 19 continuous years of success. www.synygy.com
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