Synchronica Receives Innovation Award 2008

Synchronica plc, international provider of mobile email and synchronization solutions, has been honored with an innovation award for its outstanding products. The Initiative Mittelstand Innovation Award is extremely competitive, and Synchronica's products were selected from 1600 entrants. The award was presented on March 6th at the CeBIT fair. End Quote

(1888PressRelease) March 08, 2008 - Berlin, London - Synchronica plc, international provider of mobile email and synchronization solutions, has been honored with an innovation award for its outstanding products. The Initiative Mittelstand Innovation Award is extremely competitive, and Synchronica's products were selected from 1600 entrants. The award was presented on March 6th at the CeBIT fair.

Since 2004, Initiative Mittelstand has given an innovation award for the ICT sector. An independent jury of experts and technical industry editors awards the prize to companies offering innovative products, services, and solutions that offer superior benefits for medium-sized businesses. The initiative is known for providing trusted advice to businesses on their choice of IT and telecommunication solutions and informing them about the potential of new technologies. The innovation award is endowed with a total of EUR 150,000, and this year's awards show is under the patronage of Professor Andreas Pinkwart, Germany's Minister of Innovation.

Using established industry standards such as SyncML and Push IMAP and the new email-to-SMS functionality, Synchronica Mobile Gateway allows push email and data synchronization for virtually every phone in use today. Synchronica Mobile Backup includes support for OMA DS (SyncML) for backing up and restoring contact, calendar, and other data to the majority of mobile phones.

Synchronica also supports POP3 and IMAP mailboxes and enables mobile email using popular consumer services like AOL or Gmail. The company offers unique zero footprint architecture for business customers, whereby users simply register their devices and start to receive corporate email on their phone immediately, without requiring additional connectors behind the firewall. Supported business mailboxes include Microsoft Exchange, Lotus Domino, and Sun Java Communications Suite.

"We are very pleased that we have once again been selected to win the Initiative Mittelstand Innovation Award. Medium-sized businesses are the backbone of the German economy and therefore stand to derive a great deal of benefit from our products. Because of our concentration on open industry standards, all companies, no matter their size, can now send and receive emails via their mobile phones and synchronize and secure mobile data easily and cost-effectively", commented Nicole Meissner, Chief Marketing Officer of Synchronica.

About Mobile Gateway

Synchronica's Mobile Gateway provides carrier-grade push email and synchronization services for virtually all mass market feature phones and smartphones being used by subscribers today. It is based on the dominant open industry standards Push IMAP (LEMONADE) for mobile email and SyncML (OMA DS) for contact and calendar synchronization and works with the built-in email and synchronization clients found in more than 1.5 billion phones. The new email-to-SMS functionality expands its reach to virtually every phone in use today. Serving consumers and prosumers, Mobile Gateway includes back-end support for POP3 and IMAP mailboxes, connecting to popular services such as AOL or Gmail. For business users, it provides a unique zero footprint architecture where users simply register their devices and instantly start to receive corporate email on their phone without requiring additional connectors behind the firewall. Business mailboxes supported include Microsoft Exchange, Lotus Domino, and Sun Java Communications Suite.

About Synchronica

Synchronica plc develops and markets industry standard mobile email and synchronization solutions for the vast majority of devices in the market today. Mobile operators, device manufacturers, and service providers in emerging and developed markets use Synchronica products to offer mobile email, PIM synchronization and backup and restore services to their consumer and corporate customer base. Products include the push email and synchronization solution Mobile Gateway and the mass market device backup solution Mobile Backup. Headquartered in the U.K., with a development center in Germany and presences in the USA, Hong Kong, and Dubai. Synchronica plc is a public company traded on the AIM list of the London Stock Exchange (SYNC.LN). More information is available at http://www.synchronica.com

For more information, please contact:

Nicole Meissner
Chief Marketing Officer
Tel.: +44 1892 552 780
Mobile: +44 7977 256 412
Fax: +44 1892 552 721
nicole.meissner ( @ ) synchronica dot com

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