Synchronica Launches Free Trial Of Mobile Email Synchronization Service For Business And Consumers

Synchronica plc, international provider of mobile synchronization and device management solutions, is offering users of mass market feature phones and smartphones from the likes of Nokia, Sony Ericsson, and Samsung a free trial of its Mobile Gateway 3.0 mobile synchronization software. End Quote

(1888PressRelease) August 30, 2007 - GSM 3G MEG Show, Dubai, Stand 1, August 30, 2007. - Synchronica plc, international provider of mobile synchronization and device management solutions, is offering users of mass market feature phones and smartphones from the likes of Nokia, Sony Ericsson, and Samsung a free trial of its Mobile Gateway 3.0 mobile synchronization software. Available immediately, the trial allows users of any mobile phone that supports the industry standard IMAP and SyncML protocols – which means most phones - to use Mobile Gateway free of charge to send and receive corporate and personal email.

The beauty of Mobile Gateway is that its zero footprint architecture enables mobile email without the need to install any software on the device or behind a corporate firewall, making this solution an easy-to-setup and secure option for business users and consumers alike. Signing up for the service is straightforward. Users simply visit www.synchronica.com to register their mobile phones with Synchronica's Mobile Gateway and sign up for the free 60-day trial which starts today. They can then start to send and receive wireless email immediately – without any software being installed on the device or any connectors or redirectors being installed in the corporate network. After the trial period, Synchronica intends to announce migration options to a commercially supported solution, including offerings through service providers.

Commenting on the launch of the free trial, Carsten Brinkschulte, CEO of Synchronica, said, "The relatively low level of PC and fixed-line penetration combined with the soaring adoption of mobile phones opens an opportunity for mobile operators to make the mobile device the primary form of accessing email, in particular in the Middle East. By launching this trial, we are providing both mass market consumers and business users with the opportunity to experience email on their mobile phones free of charge for 60 days."

Brinkschulte continues: "With such a wealth of mass market devices supporting mobile email now available, we believe the time is right for push email to expand to the consumer market. Virtually every mobile phone user has an email account, and most of them by now have an email-enabled device. With the right marketing and technology, push email for the mass market will become a huge success, opening new revenue streams and preventing churn."

Synchronica believes that the market for mass market mobile email in the Middle East will grow rapidly over the next few years. According to a new report by market analysts Analysys on the Middle Eastern mobile market 2007-2012, total mobile service revenue is forecast to grow at a compound annual growth rate (CAGR) of over 10 percent, from USD 22 billion in 2006 to USD 39.7 billion by the end of 2012.

Mobile Gateway 3.0 enables service providers to bring standards-based push email to the widest range of mobile devices on the market. A recent study from Visiongain revealed that a whopping 1.3 billion SyncML-enabled handsets are already in the users' hands, projecting a large addressable market. Synchronica believes that this will set the stage for expanding mobile email into the mass market and estimates that the number of consumers and professional consumers (prosumers) using mobile email will outnumber business users in 2008 and enjoy exceptional growth thereafter.

Synchronica's Mobile Gateway provides carrier-grade push email and synchronization services for both consumers and business users. Serving consumers and prosumers, it includes back-end support for POP3 and IMAP, connecting to popular mail services such as AOL or Google Mail. For business users, it provides a unique zero footprint architecture where users simply register their devices with Mobile Gateway and instantly start to receive email on their devices. No connectors behind the firewall required. It includes built-in support for Microsoft Exchange, Lotus Domino and Sun Java Communications Suite, thereby reaching the majority of business user mail systems.

About Synchronica

Synchronica plc develops and markets synchronization and device management solutions for mobile operators, device manufacturers, and enterprises. Its product portfolio ranges from data synchronization (DS) to device management (DM) and firmware updates over the air (FOTA). Products include the mobile device management product set Mobile Manager Suite and the push email and synchronization solution Mobile Gateway. Headquartered in the U.K., with a development center in Germany and offices in the USA, Hong Kong, and Dubai, Synchronica plc is a public company traded on the AIM list of the London Stock Exchange (SYNC.LN). More information is available at http://www.synchronica.com

For more information, please contact:

Nicole Meissner
Chief Marketing Officer
Tel.: +44 1892 552 780
Mobile: +44 7977 256 412
Fax: +44 1892 552 721
nicole.meissner ( @ ) synchronica dot com

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