Swiss Maid Fudge Goes National With New Media

Old-fashioned fudge maker modernizes sales process and expands national presence. End Quote

(1888PressRelease) July 13, 2010 - Wisconsin Dells, Wisc. - Swiss Maid Fudge today announced the creation of its Facebook page as part of the company's efforts to increase its social media presence and better engage customers.

Swiss Maid Fudge, makers of old fashioned fudge and handmade candies since 1962, created this Facebook fan page to enhance its communication capabilities. The page will allow customers to interact with Swiss Maid Fudge on a more personal level. Fans of the brand can now voice comments, questions, and suggestions on Swiss Maid's Facebook fan page. Customers will also be able to receive updates, information about promotions and discounts, and participate in contests through the Facebook page.

Jane Heller, President of Swiss Maid Fudge, said, "We have always had a commitment to our retail customers that visit our Wisconsin Dells store, ensuring that they understand the care and effort that goes into every piece of fudge we create. As we expand our focus to online sales, it has become increasingly important that we extend that same level of our service to our web market."

This Facebook page serves as an addition to Swiss Maid's other social media outlets: a Twitter account and a blog. Twitter followers of Swiss Maid Fudge receive regular "tweets" (Twitter posts) about updates, information, and news at Swiss Maid Fudge.

The Swiss Maid blog was created in February of 2010 and provides Swiss Maid Fudge customers with insightful stories and news about Swiss Maid Fudge and the fudge in general. This blog can be accessed directly from Swiss Maid's website.

Swiss Maid Fudge is known for its unique seasonal fudge flavors. This summer's featured flavors are: Dreamsicle Orange, Strawberry Fudge, Smores, Vanilla Caramel Swirl, and Banana Chocolate Marble. Handmade fudge lovers can learn more about these summer flavors and other seasonal updates through Swiss Maid's social media platforms. Social media, like Twitter and Facebook, are effective tools for promoting new products to consumers.

Although Swiss Maid Fudge has been a favorite seasonal destination for Wisconsin Dells visitors seeking gourmet fudge for decades, customers can now stay updated about Swiss Maid Fudge year-round through Swiss Maid's online social media platforms. These interactive social media allow Swiss Maid to provide better customer service through increased two-way communication with Swiss Maid fans.

About Swiss Maid Fudge

Swiss Maid Fudge is a family owned and operated candy store that first opened its doors in l962. In the beginning, the company wanted to share a deliciously creamy and flavorful fudge recipe with its customers. Since that time Swiss Maid Fudge has expanded its line of handmade candy to include hand-dipped chocolates, salt water taffy, caramel apples, caramel corn, brittles and crunches, and buttery homemade caramel.

Only natural ingredients go into the company's handmade candy confections - 100% Wisconsin sweet cream butter, heavy cream, and pure chocolate and vanilla. The fudge and other handmade candies contain no artificial preservatives in order to bring customers the purest candy possible. The company guarantees "natural freshness" by shipping everything directly to customers immediately after it is made.

In addition to Swiss Maid Fudge's retail presence, the company has expanded into online sales, where they continue to deliver fresh, quality confections to customers nationwide.

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