Suzlon's Pure Air lovers society wins 3 gold for PALS campaign at Indian Digital Media Award 2012
Suzlon Pals won 3 gold for best website/microsite for a social cause, best web banner campaign rich media for a social cause and best integrated campaign for a social cause.
- (1888PressRelease) April 21, 2012 - Suzlon's Pure Air lovers society today has become India's largest inline community of environment supporters. Recently on 16th of April 2012 Suzlon Pals won 3 gold for best website/microsite for a social cause, best web banner campaign rich media for a social cause and best integrated campaign for a social cause. This function was held at blue frog in Mumbai. There were over 350 delegates present from the fertility. Launched just four months ago, Suzlon's initiative, P.A.L.S. - the Pure Air Lovers Society, has become the largest environment-linked campaign in India with over one million registered members. P.A.L.S. has also been among the fastest growing campaigns of its kind in the country, exceeding an average of over 9,000 registrations per day.
P.A.L.S. is a movement to emphasize the importance of clean air, while helping to educate people on how to live a more environmentally responsible life. The P.A.L.S. campaign website www.pals.in provides innovative informational and educational tools for engagement with the campaign. Tools like the PUC check reminder (that helps you to get your vehicles checked for pollution control); P.A.L.S. carbon calculator (that informs you of your environmental friendliness); Carpooling information, as well as a list of green vendors in your city, are a few of them.
The campaign, launched in Mumbai, has surged across 86 cities, with New Delhi now leading registrations, followed by Mumbai and Bangalore. The basic highlight of this campaign was, Campaign reaches more than one million registrations in just four months, Among the fastest growing campaign with 9,000 registrations/day
Add to this the two awards that Suzlon won at Olive crown for best TV and best print ads and we have a tally of 5 awards for almost all work done on pals.
About Pure Air Lovers Society:
The Pure Air Lovers Society (P.A.L.S) is a group of environmentally conscious people who love pure air and want to live in a cleaner and healthier tomorrow. Together, we work against the threat of air pollution to bring about a clean air revolution in India.
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