Suzlon Energy Ltd Gets Selected As A Business Superbrand

After being recognized as a 'Business Superbrand' in the year 2008, Suzlon Energy Ltd bags this prestigious selection for the second time in 2010 End Quote

(1888PressRelease) January 08, 2011 - Over the last near-eight years in India Superbrands has become a definitive statement for brand success. More than 135 companies have used this platform, to distance themselves from competition and extract mileage from this status. After being recognized as a 'Business Superbrand' in the year 2008, Suzlon Energy Ltd bags this prestigious selection for the second time in 2010. Based on the brand core of sustainable development, the Suzlon brand is committed to power a world with green ecofriendly, economically and technologically viable wind power solutions to combat the climate crisis.

An extremely successful 'World Environment Day' campaign in the month of June this year, across the print, digital and television platforms, which saw traffic on its website increase by over 700% in a span of just 2 days; unique digital initiatives like the smart phone campaign with CTR of 4.5 (extremely high for this platform) and digital advertisements with CNN's first application launch on I-Phones, have surely helped the company best position itself as a young and innovative brand in the green space. The first mover advantage for Suzlon through its unique initiatives, across platforms, has helped increase the company's visibility amongst its target audience, with the use of cost effective mediums.

The company has been ranked amongst the top 15% of all brands across all segments and all categories, in the Superbrands 2010 selection. Suzlon has also showcased its interest in outdoor / activation initiatives with the display of its 26 meter long wind turbine blade at a high footfall area in Pune, its home city, on the occasion of Akshay Urja Divas; in-flight branding with Jet Airways and a working model of a wind farm at the Pune Airport. In the coming weeks the company focuses on further building on its mind share amongst the audience with its new advertising campaign for the coming year.

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