Surge Research Inc. Survey Finds Americans Fear Blindness More Than Heart Disease
"Eye On Eyesight" Survey Finds Mounting Fear Of Losing Eyesight
Exists Among Americans. Fear of blindness is significantly higher than fear of getting heart disease, the primary killer of men and women.
- (1888PressRelease) August 13, 2010 - NEW YORK NY - Most Americans fear blindness more than getting heart disease, the primary killer of both men and women in the United States, according to the findings of the "Eye on Eyesight" survey.
The "Eye on Eyesight" survey confirms a significant fear exists when it comes to losing one's eyesight as 60 percent of Americans said they were more frightened by going blind than getting heart disease. The survey was conducted by Surge Research Inc. on behalf of Choice Magazine Listening, a non-profit company which produces and distributes anthologies of magazine articles recorded onto audiotapes for the visually impaired and physically disabled.
"Many of us take our vision for granted. A tremendous fear exists if our entire perception is basically taken away or altered, including important day-to- day functions, like reading." said Sondra Mochson, editor in chief of Choice Magazine Listening. "While we hope you'll never need our service, we do fill a crucial need by providing access to entertaining and thought provoking literature for people who have difficulty reading due to vision loss and other factors."
The survey shows that the fear of losing one's eyesight is nearly double (63% vs. 37%) for Americans between ages 50-64, a group that is at the highest risk for heart disease, but also for potentially visually disabling conditions like diabetes and macular degeneration.
Seventy-nine percent of Americans also said that other than death or the death of a loved one, losing one's eyesight is the "worst thing that could happen to me," clearly positioning vision as one of the most important elements of one's life, if not the most important.
"Heart disease awareness campaigns touch almost every American, from educating the public about good and bad cholesterol, proper exercise regimens, and healthy diets, to pharmaceutical companies trying to market their cholesterol or high blood pressure medications," said Andrew Edwards, Chief Executive Officer of Surge Research Inc. "For many years the Centers for Disease Control has declared heart disease is the number-one killer in America, but despite all this awareness, this survey implies a greater concern with quality of life than with a severe medical condition that kills one person every 34 seconds."
The "Eye on Eyesight" survey was conducted online by e-mail invitation by Surge Research Inc. from July 26 - 28, 2010. This survey measured the opinions of 1,050 American adults ages 18-64 and has a margin of error of +/- 3 percentage points at the 95% incidence level.
About Choice Magazine Listening
Choice Magazine Listening (www.choicemagazinelistening.org) is a free audio anthology for a special audience of blind, visually impaired, physically disabled, or dyslexic subscribers. CML was created in 1962 by the non-profit Lucerna Fund to offer the best of contemporary magazine writing, completely without charge, to adults unable to read standard print.
About Surge Research
Surge Research Inc. (www.surgeresearch.com) is a leading global marketing research firm providing qualitative and quantitative research expertise and capabilities extending across all areas of marketing, communications, advertising, public relations and business. Surge Research offers multifaceted market research services including, omnibus surveys, public relations surveys, focus groups, competitive intelligence, customer satisfaction surveys, social media and social networking analysis, employee surveys, in-depth interviews, tracking studies and advertising research. For more information, please visit www.surgeresearch.com.
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