Superscope Media(R) Launches New Branding for Helidon(TM) Inc's Thermapot (R) and BioBrush(TM)
Helidon Inc. has teamed up with Superscope Media for the release of their two new unique products. Superscope Media is handling Branding, Marketing Strategy, and creative directions. These products are designed for Outdoor Cooking & BBQ.
- (1888PressRelease) October 14, 2010 - Grill Accessories Are Back In Style
Helidon™ Inc is bringing grill accessories back and in style by teaming up with Superscope Media Inc ™ for full rebranding. "At Superscope Media™, we love taking on diverse and challenging projects. Both Thermapot® and BioBrush ™ are new and unique products, so we needed to make sure that the branding communicates the purpose of the products very clearly. At the same time, we wanted the consumer to get excited and enjoy their grilling and outdoor entertainment experiences to the max!" says Branding Specialist at Superscope Media Inc ™.
Thermapot® is an advanced food container, thermally insulated and designed to keep food at a stable temperature for up to four hours. It is a fresh alternative to the plastic non-insulated containers used to store cooked food in. Overall branding needed to showcase the modern, progressive aspect of the product while accenting on the grill niche of the market. Superscope Media ™ accomplished this by carefully picking the colour scheme, using simple vector graphics and other captivating design elements.
BioBrush ™, on the other hand, is a completely bio-degradable BBQ brush. It has all natural, earth-friendly bristles, which make it a safe and reliable tool. Branding of such a product needs to show its natural side as well as cater to the grill-lovers community. Superscope Media took the more 'green' approach, focusing on soft earthy colours, but they kept some design elements from Thermapot® for brand consistency. Also, the booklet for BioBrush ™ is edgier than the rest of the brand to make it associate with the grilling process more.
"Because of Superscope Media's vast knowledge in branding and an impressive track record and clientele, we gave them full control over the branding process. All we needed was for the products to stand out from the rest of grilling accessories on the shelves and show quality," says the marketing manager at Helidon Inc. ™, "It is a very exciting change for us, because the new branding really shows the uniqueness of our products. We can't wait till we get responses from our customers." Both products are set to hit the shelves of The Bay and Zellers in spring 2011.
"Revamping Thermapot® and BioBrush™ was pretty easy, because these products basically make a niche for themselves. They are nothing like the rest of the products on the market right now. So we just needed to focus on the features of both products as much as possible. From there on, all the design elements just fell into place logically."
About Helidon™ Inc.
Formed in 2006, Helidon™ Inc. is a global innovative product development company that provides unique, distinctive and ergonomic products that aim to simplify consumers' lifestyle. Helidon™ Inc's two main products are Thermapot®, a stainless steel vessel, thermally insulated and designed to keep food at a constant temperature for up to four hours, and BioBrush ™, a bio-degradable, 100% natural and porcelain safe grill brush. For more information, please contact Helidon™ Inc. at 1- 416-444-3598 or by email at info ( @ ) helidoninc dot com
About Superscope Media® Inc.
Superscope Media® is a full service agency that provides experienced strategic consultation and fresh creative ideas that energize your brand. This innovative creative solution company provides a wide range of professional branding services, such as corporate identity, marketing strategies, online web design and development, print media, video broadcast production, and customized programs. The outstanding creative team has worked with numerous clients, including WeedMan, Sony BMG, Remax, Sangster's, Nutrabolics, Air Transat, Premier Theatres and now Helidon Inc. For more information, contact directly at
1- 416-444-3598 or by email at info ( @ ) superscopemedia dot com dot
Visit www.helidoninc.com or the product sites at www.thermapot.com and www.biobrush.ca for more information.
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