Supernewsroom Launches Proprietary Journalist Matching Algorithm
Asia’s first digital public relations platform introduces a unique algorithm feature to help startups and entrepreneurs pitch better to relevant journalists.
- (1888PressRelease) March 28, 2018 - KUALA LUMPUR – Supernewsroom, a full suite DIY public relations workflow management platform recently introduced its proprietary journalist matching algorithm which can accurately match users with the right and relevant media that fits their industry profile.
The media-tech startup from Malaysia that has a media database of around 25,000 journalists and editors across Southeast Asia aims to facilitate startups and organizations to grow their brand presence by generating both offline and online coverage. Supernewsroom has served more than 100 organizations ranging from startups, public relations agencies to billion-dollar conglomerates in Malaysia and Singapore.
“Supernewsroom is a digital public relations powerhouse and now we want to take it to the next level- with the advanced matching algorithm. The profiles of journalists now include Klout Score, which measures their influence across all social media platforms such as Twitter, Facebook, LinkedIn and Instagram. By inserting the keywords/name of the organization, and selecting the tags relevant to the organization, the matching algorithm will crawl the latest articles, tags and the Klout Score, providing more accurate results that will help startups and entrepreneurs to pitch better to relevant journalists. Ultimately, getting more publicity!
“We have many startups that require cross-geographical public relations support and media exposure. For example, a startup based in India that is expanding into emerging markets such as Indonesia and Singapore can leverage on Supernewsroom. With the latest feature, they can easily send their press releases, media invitations and/or pitch for interviews to the right journalists and receive real-time responses,” said Manminder Kaur Dhillon, founder of Supernewsroom.
Moving forward, Manminder said ultimately Supernewsroom will have artificial intelligence (AI) powered search that acts as a virtual public relations expert to provide recommendations and even suggest different PR angles and story ideas.
“Supernewsroom is the most powerful DIY public relations platform in Asia. The entire PR campaign can be accomplished in a single hub, from start to finish and it is cost-effective,” added Manminder.
Some of the key features of Supernewsroom includes- Media Response Buttons (RSVP, Press Release, Pitch), press release templates, integrated email blast tool, media engagement analytics, PR reports and more.
It was developed by Intelectasia, an award-winning PR agency in 2015 led by Manminder and her partner, Puspavathy Ramaloo, a multiple award-winning broadcast journalist. For more information, please visit www.supernewsroom.com
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