SuperCoolSteals.com Unveils Numbers That Show Coupons Are Vital For Retail Growth
A recent Study shows that coupons are vital for retail growth and that coupons have become a driving indicator at the moment of purchase. Retailers are partnering with coupon-sites to capitalize on the growth.
- (1888PressRelease) July 21, 2010 - (BATON ROUGE, LA) - The numbers presented by SuperCoolSteals.com are convincing. Published by North-Carolina based InmarŽ in agreement with a number of market research institutes, SuperCoolSteals.com announced that over half, or 57% of online shoppers who had used a coupon at point of purchase, claimed the coupon had been the key driver behind the purchase decision.
Not only does the research show that a discounted sales period generates additional sales, but that the coupon has become a deal-breaker item in retail marketing.
"Coupons have long been frowned upon as the low-end of marketing but people have established new and permanent buying patterns that retailers cannot ignore." says Joe McFerrin CEO of Super Cool Steals.
SuperCoolSteals.com noted a dramatic increase in coupons already in October 2008 lining up with bailouts and layoffs in the United States. Between 2008 and 2009, coupon use rose 27%.
"If the trend continues, we forecast 4.1 billion coupons cashed and redeemed in 2010 at a 24% growth rate. Retailers simply cannot afford not to have an online coupon-strategy." Says Joe McFerrin
Because the study was done nationwide, SuperCoolSteals.com showed that the trend is not local. Coupon clipping households spend more on groceries weekly versus the national average and use coupons once a week.
"The numbers are beyond convincing. A coupon clipping household spent $216 on their most recent purchase. Those who did not use a coupon spent only $122."
"It's not only a struggling economy that is driving coupon growth. Coupon sites such as SuperCoolSteals.com are increasing in popularity and retailers willing to cash in are jumping on. We've become a retailer's best friend." says McFerrin.
For more information, visit www.supercoolsteals.com
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