Superbrands To Honour UAE's Top Brands At Tribute Event
To announce 'Brand of the Year' and unveil the 6th edition of Superbrands book at the gala event.
- (1888PressRelease) July 14, 2010 - Dubai, United Arab Emirates: Superbrands, the independent authority and arbiter of branding, today announced that they will be hosting their annual tribute event to honour UAE's strongest brands on July 20th, 2010 at the Intercontinental Hotel in Dubai Festival City. Superbrands will also announce the much awaited 'Brand of the Year' and unveil the 6th Edition of the Superbrands book at a glittering ceremony attended by the who's who of the corporate world in UAE.
"We are pleased to announce the UAE's strongest brands and honour them at our annual tribute event. The local brands that made it to the Superbrands list this year include some of the most recognised brands in the world as well as some new entrants on the list. These Superbrands were not only voted for by our distinguished brand council members but also by 2,500 marketing professionals voting for the preferred brands through an online poll. The brand with the highest score will be awarded 'Brand of the Year' at the tribute event," says Mike English, Director, Superbrands Middle East.
After a stringent selection criteria set by the Superbrands Council, over 2,500 professionals were invited to vote along with the Council. More than 1,415 leading UAE brands were scored by the Superbrands Council and the invitees and the highest scoring brands were then designated as Superbrands. Only brands that achieve the level of recognition set by the independent Superbrands Council are eligible for inclusion in the Superbrands UAE book, which traces the history and achievements of each of the brands
The Superbrands Council comprises individuals who have shown exceptional aptitude in business and who have a thorough knowledge of the market and methods of business. To be voted as a Superbrand by the Council is a powerful endorsement and evidence for existing customers, potential customers, the media, suppliers, investors and employees of each brand's exceptional status.
The Superbrands Organisation will also unveil the much coveted coffee-table style Superbrands book, which includes a two-page profile of each of the Superbrands, at the Tribute event. "The brands featured in the book range from corporate giants to FMCG brands. We are happy to see so many of the UAE's local brands included in the book alongside key international brands. Participation in the Superbrands book is by invitation only and acknowledges the intrinsic strength of the organisation and its brand value," Mr. English adds.
The Superbrands tribute event is set to be a true celebration of many of the country's highest profile brands, and promises to live up to its global reputation as the "Oscars of Branding".
THE UNITED ARAB EMIRATES SUPERBRANDS COUNCIL (2010):
Mike English, Director Superbrands
H.E. Sheikha Lubna Al Qasimi, Minister of Foreign Trade
Colm McLoughlin, Managing Director, Dubai Duty Free
Piyush Mathur, Regional Managing Director MENA & Pakistan, The Nielsen Company
Mishal Kanoo, Deputy Chairman, UAE & Oman, The Kanoo Group
John Brash, Managing Creative Director, Brash Brand Strategy & Design
Laila Suhail, Chief Executive Officer, Dubai shopping Festival
John Deykin, CEO - tmh / Freelance Broadcaster
Iain Potter, VP marketing - Home & Personal Care - Unilever North Africa & Middle East
ABOUT SUPERBRANDS UAE:
The Superbrands organisation is acclaimed worldwide as being the independent authority and arbiter of branding excellence and is committed to paying tribute to exceptional brands and promoting the discipline of branding. The work Superbrands does is recognised through their books, Events and Awards programmes, internet sites, research and through significant international media and PR coverage in newspapers, magazines and on television and radio.
The Superbrands organisation was originally set up in London in 1994 where it published the first Superbrands book. Since then it has expanded its operations to 85 countries worldwide including Argentina, Australia, Brazil, China, Denmark, Egypt, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Italy, Kuwait. Lebanon, Malaysia, Mexico, Morocco, Netherlands, Norway, Pakistan, Philippines, Poland, Portugal, Russia, Saudi Arabia, Singapore, Spain, Sri Lanka, Sweden, Thailand, Turkey, United Arab Emirates, United Kingdom and the United States.
Superbrands publishes a series of books including Superbrands, Business Superbrands (on B2B brands), Cool Brands and eBrands - making the series of books the largest collection of insights into some of the greatest brands in the world. To date over 10,000 individual brands have been featured worldwide. For further information on Superbrands, please visit www.superbrands.com
Shaheen Irani-Hreib
OAK Consulting FZC
Mobile: +971 50 6500584
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