SunTec India partners with a one-of-a-kind digital revenue recovery platform to combat counterfeits flooding the market
SunTec India helps its client, a leading Digital Revenue Recovery Platform, to effectively deal with Counterfeit products flooding in the market.
- (1888PressRelease) May 11, 2023 - SunTec India partners with a leading Digital Revenue Recovery Platform to tackle Counterfeits flooding in the market.
SunTec India, a global leader in providing end-to-end IT outsourcing solutions, is proud to announce its strategic partnership with a cutting-edge digital revenue recovery platform to combat the issue of counterfeits, piracy, brand abuse, and impersonation present in the market. This collaboration will help SunTec’s client (digital revenue recovery platform) to protect brands from the adverse effects of brand abuse and ensure the integrity of their products.
“While automation and advanced AI/ML tools have a long way in performing different tasks, however, there is still a need for human intervention to ensure complete accuracy in the outcomes. Our data support solution for this brand protection platform just exemplifies this!” said Mr. Pavan Kakar, AVP at SunTec India
Counterfeiting has emerged as a significant challenge for businesses worldwide, leading to revenue loss, tarnished brand reputation, and compromised customer trust. In response to this growing problem, a one-of-a-kind digital revenue recovery platform has collaborated with SunTec's data support team. The platform integrated SunTec's data validation, appending, and research services to boost the accuracy of its AI-based tool in identifying, monitoring, and removing fake products from different online platforms.
Being an advanced AI-based tool, the platform uses automated scraping techniques to identify counterfeit listings and trace the origins of fraudulent products. With this partnership, SunTec India will help the digital revenue recovery platform to validate the accuracy of the listings captured by the tool, complete missing information of the counterfeit products, and function where automation fails to identify sellers and distributors engaged in counterfeit activities on social media, online marketplaces, etc.
"Counterfeiting has become a pervasive issue, causing significant harm to both businesses and consumers. Hence, we are very excited about this project. Together, we aim to provide brands with a robust defense against brand abuse and offer a safe and authentic shopping experience for customers." added Mr. Pavan Kakar.
SunTec India brings its extensive expertise in end-to-end data support solutions. With a team of highly skilled professionals and a deep understanding of the challenges faced by brands in the digital age, SunTec India provides essential support in the form of data cleaning, research, and validation with its unique ‘human-in-the-loop approach’ to enable businesses to solve their challenges.
This has been one of the fastest scaling projects for Suntec India- for which the team has substantially grown from 6 resources to 100 resources in mere 6 months. Through this collaboration, the digital revenue recovery platform has helped in achieving substantial savings amounting to hundreds of millions for numerous brands that use the platform to identify and combat counterfeit products.
With its unparalleled commitment to client success, SunTec India is continually evolving its services to address the emerging needs of businesses across industries. For more information about SunTec India and its partnership with the digital revenue recovery platform, please read the full success story.
About SunTec India
SunTec India is a leading IT outsourcing firm with an industry experience of over 20 years across multiple domains and industry niches. With a seasoned team of 1500 professionals, the company specializes in providing bespoke data management solutions, along with other services like eCommerce data support, digital marketing, website development, mobile app development, and photo editing services. The company has a strong clientele with more than 7,800 clients across 50 countries. Combining the use of high-end tools and a human-in-the-loop approach, the company has established itself as a pioneer in the business outsourcing domain.
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