Sunmagic Call in BOTTLE to Aid PR

BOTTLE's food & drink PR consultants appointed to enhance brand awareness, provide press office services and support new product launches. End Quote

(1888PressRelease) November 29, 2011 - BOTTLE's award winning PR consultants (http://www.bottlepr.co.uk) have been appointed by Multiple Marketing to handle communication activities for the company's Sunmagic brand.

Sunmagic is a range of 100% pure fruit juice, 100% pure fruit smoothies and juice drinks. The product has recently launched in ASDA stores nationwide.

Razin Ali, National Account Manager & Brand Manager for Sunmagic comments: "We approached BOTTLE having received a strong recommendation following ongoing work with national retailer Poundland. We are pleased to have BOTTLE on board and look forward to enhancing Sunmagic's brand awareness."

BOTTLE will provide press office services for Sunmagic in the trade and consumer press, and will support the launch of new packaging across the range.

Claire Cairns, Founder and Director at BOTTLE says: "We are thrilled to be working with Multiple Marketing on the Sunmagic brand. We will be launching campaigns targeting everyday people, in order to raise awareness of the availability of the brand in ASDA over the coming months and will support new product launches on an ongoing basis."

Sunmagic adds to a strong portfolio of food and drink PR clients at BOTTLE, which includes Linwoods and award winning bakery brand The Fabulous Bakin' Boys.

About Bottle http://www.bottlepr.co.uk

You give us a challenge and we say 'BRING IT ON'. We get our heads together, ask questions and come back with a grounded approach to your communications challenge.

Specialising in both traditional and digital PR, we deliver vivid campaign, relentless media relations, strategic advice and successful social communications.

In industry bible PR Week's prestigious rankings we are:
- One of the top 100 PR agencies in the UK
- One of the top 20 outside London
- One of the top 40 PR agencies offering digital PR and social communications
- The sixth fastest growing PR agency in the UK
- One of the top 40 PR technology UK PR agencies

You may be in retail, FMCG, technology or the public sector. Whatever size or sector, audiences matter. It sounds obvious - that's because it is.

Knowing your PR audience is at the heart of the best communications strategy. There's no point in creating a media relations campaign to reach 15 year old girls; they're on Facebook or in the local shopping centre, not reading The Guardian!

We specialise in reaching and influencing three audiences - Everyday People, Small to Medium Enterprises and Corporates and Government. We're not limited by this; it's just that most of our clients need to reach these audiences.

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