Exclusive educational portal to highlight top beauty and wellness corporations committed to making a difference
Toss the Sun and Wipe it ON!
(1888PressRelease) April 17, 2008 - NEW YORK -- Sunless Beauty’s Solerra® Sunless Tanning Science is excited to participate in the 2008 Body Beautiful Media Symposium, an educational conference for media and industry insiders in the beauty and wellness world. The event will be highlighting The Skin Cancer Foundation's first public awareness campaign, "Go With Your Own Glow."
On Earth Day, April 22nd, Sunless Beauty’s Solerra, with other brands including Clarins, Physicians Formula, Bliss, La Prairie, Ahava, Cargo, Ted Gibson, June Jacobs, 3Lab and Conair will come together at Providence on West 57th Street to showcase new initiatives as part of an industry-wide movement to become more socially and environmentally conscious.
Additionally, the event will present The Skin Cancer Foundation's "Go With Your Own Glow" campaign which highlights how tanning as a lifestyle is over.
"This is the ideal venue for us to feature our Solerra Sunless Tanning Science line," said Sunless Beauty President Angie Trelstad. "When educating the public to the dangers of UV tanning, it is important to offer healthy, sophisticated alternatives. Solerra® is delighted to be a part of such an event."
"5W Public Relations is proud to host this essential initiative to change the way people think. Movements begin within an industry, which is why we're providing these primary circles with education that's essential to making a difference," says Ronn Torossian, 5W Public Relations Founder, President and CEO. "We are thrilled to support The Skin Cancer Foundation and promote such a significant cause."
The Body Beautiful Symposium is being held on Earth Day, Tuesday, April 22nd from 10 a.m. to 2 p.m. at Providence, located at 311 West 57th Street, across from the Hearst Tower and near the Time Warner Center. Features include editorial previews from top wellness & beauty brands including, Solerra Sunless Tanning, La Prairie & the Ritz Carlton Spa, Ahava, AB Skincare, Hint, the Pritikin Longevity Center & Spa, Kopali, ChefsDiet, Bliss, Kerstin Florian, 3Lab, Clarins & MyBlend, Dermalastyl, Ted Gibson, June Jacobs, Bright Eyes, Boku, Dr. Kevin Tehrani, Dr. Keith Ablow, Cargo Cosmetics, Conair, Peter Thomas Roth, Demeter Fragrances, Yum Skincare, Tocca and Physicians Formula.
Sunless Beauty has perfected two NEW state of the art delivery systems for self-tanning. The patent pending mitt application and the Invisicare® technology puts the Solerra® brand years ahead of the competition. The patented Invisicare® polymer delivery system leaves the skin feeling smooth as silk, rather than dry and flaky, like most self tanners on the market. The polymers create a truly luxurious experience with Solerra's self tanners and extra water resistant, non-greasy protection from the sun with Solerra Solar Shade 30+ Sunscreen.
Visit http://www.5wpr.com/BodyBeautifulMedia.cfm for more information on the event.
Exclusive educational portal to highlight top beauty and wellness corporations committed to making a difference 
Toss the Sun and Wipe it ON!
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