Sun Broadcast Group and Gow Media Kick Off Yahoo! Deportes Radio

Top Quote Sun Broadcast Group and Gow Media announced today a new partnership to provide Spanish language sports updates to stations across the country. End Quote
  • (1888PressRelease) October 29, 2014 - Yahoo! Deportes Radio updates will be the only hyper-localized sports report offered to Spanish language stations with a major national sports brand. Sun Broadcast's Hispanic division, Sun Latino, will handle advertising and affiliate sales. Gow Media, owner of Yahoo! Sports Radio, will handle production and distribution from its facilities in Houston, TX.

    "I'm so impressed by what David Gow, Craig Larson and their team have accomplished over the last few years," said Jason Bailey, CEO of Sun Broadcast Group. "Gow Media's Yahoo! Sports Radio has been a huge success by every measure. I'm thrilled to be working with them to bring the same quality of local, interactive sports reports to the Hispanic community."

    David Gow, CEO of Gow Media, said "The Hispanic market represents a new, big opportunity for us. Jason Bailey and his team at Sun Latino have significant relationships and expertise in the Hispanic market, and we are confident that Sun can make Yahoo! Deportes Radio a market leader."

    Yahoo! Deportes Radio is fully customizable to a station's sound and market, and is available to stations weekdays with 24/7 Breaking News Coverage. In addition to a station's local sports teams, Yahoo! Deportes Radio will take a deeper look at sports affecting the Hispanic community that have been lacking attention on radio including Mexican League Soccer, Boxing and CONCACAF Gold Cup Soccer. Yahoo! Deportes Radio is available immediately. Stations should call Ron Rivlin at Sun Broadcast Group to reserve their market at 800-871-6163.

    About Sun Broadcast Group
    Recently named one of the fastest growing companies in America by Inc Magazine, Sun Broadcast Group is a national radio network reaching over 142 Million monthly listeners through its more than 5,500 general market and Spanish language affiliates. Headquartered in New York City and Boca Raton, FL, Sun offers ad sales representation, syndication and programming support to producers, hosts and radio networks nationwide. Sun's program and sales offerings include Shazam for Radio, Country Club with Dee jay Silver, The Marilu Henner Show, The Little League World Series, Nashville Minute with Fitz, Accuweather en Espaņol and Horse Racing's Triple Crown.

    About Gow Media
    Based in Houston, Gow Media, LLC distributes audio content under the Yahoo! Sports Radio brand name reaching an estimated five million people each week on a network of over 500 terrestrial stations, Sirius Satellite Radio, mobile and a number of digital partners. Gow Media, L.L.C. also owns two sports talk radio stations in Houston, including the flagship of Yahoo! Sports Radio. Gow Media, L.L.C. is backed by a private investment group with significant experience in media ownership. The investor group includes Steve Webster, co-manager and co-CEO of Avista Capital, Patrick Dugan, vice president and general counsel of Nortex Corporation and David Gow, chairman and CEO of Gow Media, L.L.C.

    For more information, call Sun Broadcast Group (800) 871-6163

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