STORY, Eastern India's largest book store Invited Lego to Build a Life Size Policeman
The citizens of Kolkata today met with the new super sleuth of the city; a six feet tall LEGO Policeman at STORY, Eastern India's largest standalone bookstore from the house of Primarc. Commissioner of Police, Shri Surajit Kar Purkayastha was present along with the children at this challenging game of blocks.
- (1888PressRelease) September 03, 2014 - An initiative by Funskool (India) Ltd, Lego, meaning 'Play well', is a game of building blocks and Story for the second time plays host to a major Lego event. The 6 feet tall Police has been built in a span of two days. Children from the age group of 5 to 15 years participated in this initiative.
"LEGO building bricks are hard plastic construction blocks which comes in many shapes and forms. Our first attempt of Lego Duplo was a huge hit among kids so we thought of doing something as grand as well as different this time. This game provides a grand building experience for the whole family in a fun & creative manner. It is hugely engaging and helps widen imaginative skills of kids. We are extremely happy to have our honorary Commissioner of Police, Shri Surajit Kar Purkayastha along with our dear Usha Di amongst us today", said Mr Sidharth Pansari, Managing Director Primarc Projects Pvt Ltd and Chief STORYteller, STORY, a Primarc initiative.
Initially launched in 1969, the Lego has gone on to include sets with figures, cars, houses and trains. This competition pushes children to use their creative and imaginative skills to build whatever they want to. It is definitely a hands-on logical problem solving tool. In the long run it helps inculcate in children determination, perseverance, self esteem and confidence. Funskool (India) Ltd., India's largest toy company has attained the exclusive national distribution rights from LEGO Group to distribute the complete range of LEGO toys in India from April, 2010 onward.
About STORY
STORY, a new bookstore on Elgin Road is an initiative by the Primarc Group of Companies. It is Eastern India's Largest Standalone Bookstore covering an area of 15000sq feet. STORY aims to become the country's best bookstore. Eventually a pilgrimage for all book-lovers STORY has a massive collection of books of all genres and a dedicated floor for children.
Through innovative technology and outstanding customer service STORY provides more than 50000 titles. The best basket of collectible pens and writing accessories is available in the PEN & INK section. The art street section offers art material and accessories, gift it! section has bountiful of special gift items, greetings section boasts of a wide range of all reasons greeting cards whereas the paper shop & stationery section has a comprehensive range of house paper and stationery materials of different kinds.
8, Elgin Road. Calcutta, India 700 020. Phone - 09830470000, email - customercare ( @ ) storyostory dot com.
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- 8, Elgin Road.Calcutta, India 700020
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