Steve Krug Partners with UserTesting.com in iPad 2 Contest Giveaway

Top Quote A December contest is being held by Usability testing Service UserTesting.com and Officiated by Steve Krug Author of "Don't Make Me Think" and "Rocket Surgery Made Easy" with Free testing Packages and a New iPad 2 as the Prizes. End Quote
  • San Francisco, CA (1888PressRelease) December 03, 2011 - Users of the popular Usability Testing Service can now win one of several prizes by submitting clips of "head slapping moments" found during usability videos conducted via the UserTesting.com service.

    Most insightful clip wins!
    For the month of December we are hosting a contest to find the most insightful video clips from user tests. Steve Krug, author of Don't Make Me Think, will choose his three favorites.

    Win an iPad 2 and free tests
    Contestants with the best clips will win awesome prizes:

    • 1st place: 64GB iPad 2 and 10 free UserTesting.com tests

    • 2nd place: 10 free UserTesting.com tests

    • 3rd place: 5 free UserTesting.com tests

    All participants may have the opportunity to have their clips showcased on the UserTesting.com site and blog.

    How to enter
    You can submit a clip you've already created or make a new one. The clip can be of your site, a competitor's site, your app or a mobile site!

    Clips of past, current and future insightful video moments can be submitted via the UserTesting video viewing dashboard.

    All submissions will be reviewed the winners will be selected by Steve Krug Author of "Don't Make Me Think" and "Rocket Surgery Made Easy"

    More information on the contest can be found at the following links

    http://www.usertesting.com/2011/12/03/video-clip-contest-with-steve-krug-win-an-ipad-2/

    http://www.usertesting.com/landingpages/video-contest-steve-krug.php

    Steve Krug is a usability consultant who has more than 20 years of experience as a user advocate for companies like Apple, Netscape, AOL, Lexus, and others. Based in part on the success of his first book, Don't Make Me Think, he has become a highly sought-after speaker on usability design.

    Don't Make Me Think

    A book by Steve Krug about human-computer interaction and web usability. The book's premise is that a good software program or web site should let users accomplish their intended tasks as easily and directly as possible. Krug points out that people are good at satisficing, or taking the first available solution to their problem, so design should take advantage of this. He frequently cites Amazon.com as an example of a well-designed web site that manages to allow high-quality interaction, even though the web site gets bigger and more complex every day.

    Rocket Surgery Made Easy

    In this how-to companion to Don't Make Me Think: A Common Sense Approach to Web Usability, Steve Krug spells out an approach to usability testing that anyone can easily apply to their own web site, application, or other product. (As he said in Don't Make Me Think, "It's not rocket surgery".) It's been known for years that usability testing can dramatically improve products. But with a typical price tag of $5,000 to $10,000 for a usability consultant to conduct each round of tests, it rarely happens.

    In this new book, Steve explains how to: Test any design, from a sketch on a napkin to a fully-functioning web site or application and Keep your focus on finding the most important problems (because no one has the time or resources to fix them all)

    Usertesting.com

    A "crowdsourcing" service that provides fast and cheap usability testing. UserTesting.com gives you access to a large panel of users, on-demand. You get to "look over the shoulder" of these users while they perform common tasks on your website, to see and hear where they get confused and frustrated. T

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