Step2(R) Company Updates Wagons, Per Mom's Request
Nothing says Innovation like the All Around WagonTM, Canopy WagonTM and Wagon for TwoTM.
- Cleveland-Lorain-Elyria, OH (1888PressRelease) February 10, 2012 - Toddlers and parents who love the outdoors will be delighted by the latest wagon options from Step2®. The All Around WagonTM and All Around Canopy WagonTM convert from sit in to flatbed and include a newly designed "trunk" for excursions where storage is a must. Additionally, by special request, a third wagon - Wagon for TwoTM - is available in pink.
"We listened to feedback from moms and made some improvements. We're excited about the innovation that resulted in both the All Around WagonTM and version with Canopy," said Jerry McDermott, chief marketing officer, Step2® Holdings. "Our goal was to give moms everything they needed in a box. Storage was key since moms were looking for a way to store and access belongings while their child remains seated in the wagon - a need which gave way to the rear storage trunk."
The multi-function All Around WagonTM (MSRP $79.99) includes six cup and snack holders (two on the exterior for mom) and maintains the brand's popular easy access door feature. The Whisper Wheels help ensure a smooth and quiet ride for the child and the easy pull handle design ensures comfort for the rider and puller.
Offering the same features as the All Around WagonTM, the All Around Canopy WagonTM, (MSRP $99.99) sold exclusively through Costco in 2012, is a great solution for families that enjoy leisurely outings and value the added protection from the sun. The fabric canopy is durable and offers both shade and UV protection.
"Our research showed that while red was still a favorite, there is an interest in pink," continued McDermott. Girls will be tickled pink, literally, to get a ride in the Wagon for TwoTM (MSRP $69.99), available exclusively through Toys "R" Us in 2012. The wagon's easy-latch door opens to two contoured seats and deep leg well with molded-in drain holes. The long handle facilitates pulling and folds under the wagon for easy transport and storage.
All three products require minimal adult assembly and include two seat belts. Like other Step2® products, the wagons feature sturdy polyethylene construction that will last through multiple children and is easy to clean. Plus, molded-in color won't chip or peel.
The new wagons, which are being unveiled in the U.S. at the New York Toy Fair, Feb. 12-15, will be available at retail beginning in the Summer of 2012. Show attendees can get a sneak peek of the latest wagon models at the Step2® booth (booth #1373).
About The Step2® Company:
The Step2® Company includes the brands Step2® and Infantino® which foster learning and development through creative play in children from birth to school-age years. Based in Streetsboro, Ohio, Step2® is the largest American manufacturer of preschool and toddler toys, and the world's largest rotational molder of children's and home products, including children's play kitchens, playhouses, outdoor toys and ride on toys, as well as home products such as mailboxes, gardening aids and trash cans. Learn more at www.Step2.com.
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