SteelHouse Named a Finalist for ad:tech's Coveted Innovation Award in Shopper Marketing Category, Chosen for ad:tech NY Innovation Alley

SteelHouse Invited to Showcase Its Pioneering Behavioral Commerce Technology. End Quote

(1888PressRelease) August 24, 2011 - LOS ANGELES - SteelHouse has been selected to showcase its Behavioral Commerce technology at ad:tech New York 2011 in November, through its Startup Spotlight Series. The company was named a finalist for the ad:tech Innovation Award.

SteelHouse is a leader in the Behavioral Commerce space and will present as one of only four companies selected to represent the Shopper Marketing category. SteelHouse also has been chosen to exhibit in Innovation Alley on the ad:tech Expo floor.

ad:tech's recognition of SteelHouse's compelling Behavioral Commerce platform comes fresh off SteelHouse's win at Launch: Silicon Valley for Startup Most Likely to Succeed, its win as TiE50's Top 10 Global Emerging Internet Technology and its recognition as a Product of the Year finalist at The Stevies in New York.

SteelHouse is pioneering the emerging field of Behavioral Commerce - giving offers to shoppers based on their shopping personalities and buying behaviors, and delivering those offers anywhere on the web.

eCommerce companies use SteelHouse's behavioral-based platform to first understand the type of shoppers that visit their sites, and then to develop offers that they can launch immediately toward those shoppers based on their shopping personalities and buying behaviors.

Clients have achieved triple digit increases in incremental lift. SteelHouse recently reported that its Behavioral Commerce technology generated a nearly 500 percent increase in lift for Cooking.com, and a 114 percent increase for eCampus.com. SteelHouse proves lift measured against a control group.

"This is a great opportunity and honor for us," said Mark Douglas, SteelHouse CEO. "ad:tech's recognition is a significant endorsement of the value of our behaviorally driven approach to eCommerce. Our Behavioral Commerce Platform is generating triple digit lift in conversions for our customers and we look forward to showcasing it at ad:tech."

About SteelHouse
SteelHouse™ is pioneering the emerging field of Behavioral Commerce, enabling online retailers to deliver offers to their shoppers based on their distinct shopping personalities and buying behaviors - immediately - anywhere on the web (social, community, online) and through any device (tablet, mobile, computer). SteelHouse's patent-pending technology is called The Opportunity Machine™, and it's the world's first personality-driven offer platform. For the first time, marketers can truly understand who their shoppers are by their shopping personalities and buying behaviors and - just as important - they can act on that intelligence right away with offers that will increase their conversions, sales and revenue.

SteelHouse was selected by TiE Silicon Valley as one of the Top 10 Emerging Internet Technologies in the world, and won the top award at the prestigious Launch: Silicon Valley 2011 showcase event in the Next-Generation Internet category. Investors include Silicon Valley legend Ron Conway and venture capital firm Baroda Ventures. The SteelHouse team includes veteran direct marketers and engineers from eHarmony, E*TRADE, Oracle and the Rubicon Project. SteelHouse is based in Los Angeles, Calif.

Media Contact:
Ken Greenberg
Edge Communications, Inc.
818/990-5001
ken ( @ ) edgecommunicationsinc dot com

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