Stay Active Challenge 2016 - Don't just get fit for a bit

Stay Active Challenge has relaunched. Here's how it works. End Quote

(1888PressRelease) February 11, 2016 - LONDON, UK - Today leading UK corporate wellness provider iGlobalWellness announces that it will merge with the Stay Active Challenge to provide a consistent long term corporate wellness programmes for employees, led by the new Stay Active Challenge.

How does the new Stay Active Challenge work?
The Stay Active Challenge will now consist of two phases. Firstly the 'Get Active' phase, secondly, the Stay Active phase

The Get Active phase is a three month team activity challenge phase attracts employees into the programme and allows iGlobalWellness to begin the process of instilling individual activity and wellbeing strategies for each individual. Once this initial phase is complete, it is necessary to continue a framework for long term sustainability and progress.

Stay Active is a nine-month long holistic strategy designed to give participants the resources they need to achieve their long-term wellbeing goals and to reduce the cost of health in terms of time, energy and money. It incorporates two primary elements - the continued use of the iAM Band and accompanying resources after the Get Active phase; and the Wellness Circles; groups employees are able to join and create that connect people together according to wellness goals across the company. Each wellness circle is administered by a Stay Active Challenge coach who will set short and medium term targets to achieve long term goals and drive the agenda of improved wellbeing.

Combined, the Get Active and Stay Active phases of the Challenge form a one-year strategy, with the Get Active Phase galvanising employees and the Stay Active phase ensuring longevity and sustainability.

Why make the change?
Over the past 12 months iGlobalWellness monitored a sample of users that continued to use the iGlobal Activity Monitor without the support framework, and found that great technology alone is not enough. Results correlating with research from Rock Health in 2014 stating that more than 70% of purchasers of similar monitors from the first three quarters of 2014 churned before the end of the year.

According to UKChairman David Moorcroft, comparing these results with the high levels of consistent engagement achieved within the supportive framework of the Stay Active Challenge, was the catalyst for evolving the Stay Active Challenge to combine the motivational benefit of a short term team programme with the long lasting measurable impact of a year-long wellbeing strategy. What makes this even more appealing is that the whole year-long programme is available at the same price as the previous three-month version of the Challenge.

For more information or to sign up visit www.stayactivechallenge.com.

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