StartupNation.com Honors Top 200 Nation's Leading Moms in Business

Not Just Any Old Day…It's YOUR Special Day® Wins Top Honors in Mom Business Competition. End Quote

"Remember that It's Not Just Any Old Day....It's YOUR Special Day"

Oxnard-Thousand Oaks-Ventura, CA (1888PressRelease) April 29, 2011 - From among contestants across the United States Not Just Any OId Day…It's YOUR Special Day® has been ranked 197 in StartupNation.com's 2011 Leading Moms in Business competition (www.startupnation.com/leading-moms-in-business).

Millions of votes have been cast in the annual competition, and this year's flurry of popular support of the 2011 contestants was no exception. America has once again demonstrated its immense interest and supportiveness for moms building businesses as they also tend to their families.

"With startup rates at an all-time high, these leading moms are leading the pack in startup rates," says Rich Sloan, chief startupologist and co-founder of StartupNation. "They're going after their business opportunities and developing their innovative products and services with fervor," Sloan adds.

"I am thrilled to be recognized amongst the thousand of businesses that entered this nationwide contest. It's an amazing group of smart and creative entrepreneurs".

The winner's profile for Not Just Any Old Day…It's YOUR Special Day® can be found at http://www.startupnation.com/leading-moms-in-business/contestant/10353/index.php.

The 2011 Leading Moms in Business ranking highlights some of the dominant trends, motivations and attributes among moms in business. They include:
• A great eye for providing attractive discounts, coupons, savings and value, all especially important to consumer moms of the recession era.
• A likelihood to come up with innovative products and solutions to address the challenging maze of motherhood. It's an environment that demands resourcefulness.
• Conscience-driven business, where "doing well" is just fine, but the real rush comes from doing good.
• The attraction of being your own boss looms large for moms wanting to take control they just can't find in a day job.
• Sustainable solutions and responsible business practices are increasingly paramount.
• Making the most of social media for business benefit is seemingly a birthright for the socially adept moms.

The full results of the 2011 Leading Moms in Business ranking are available on StartupNation's website at http://www.startupnation.com/leading-moms-in-business/.

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