STARRY® Hoops Fest with the Orlando Magic Returns to ICON Park

Three Point Contest with Orlando Magic Legends, STARRY® Giveaways and more. End Quote

Orlando, FL (1888PressRelease) February 25, 2025 - Think you have what it takes to beat the pros? Get ready to test your skills against Orlando Magic legends at ICON Park this spring.

On Saturday, March 15 from 2 to 6 p.m., STARRY® Hoops Fest is returning to ICON Park. In partnership with the Orlando Magic, fans will have the once-in-a-lifetime chance to compete against Magic legends Rashard Lewis, Victor Oladipo, and Quentin Richardson in the “Beat the Three” contest, a three-point skills showdown, on The Promenade under the iconic Orlando Eye.

As the official soft drink of the NBA, STARRY® is celebrating the game's biggest moments through an afternoon of free festivities. Fans can participate in the “Beat the Three” contest, enjoy music from a live DJ, and have the chance to win a STARRY® prize pack that includes tickets to an Orlando Magic game and a STARRY® player-autographed basketball. The event will also feature photo ops, player meet-and-greets, and more.

“We’re thrilled to have PepsiCo as ICON Park’s official beverage partner,” said Chris Jaskiewicz, president and CEO of ICON Park. “PepsiCo, a true icon in the beverage industry, has helped us enhance our guest experience with refreshing drinks and incredible events like STARRY Hoops Fest, which we’re excited to bring back for another year.”

Pepsi is the official soft drink of ICON Park, including service of PepsiCo’s products such as STARRY® throughout the entertainment complex. Through the STARRY® Hoops Fest event, PepsiCo, ICON Park, and the Orlando Magic are bringing fans closer to the action and their favorite Orlando hoops stars for an unexpected experience celebrating the brands’ partnerships, the fun of Orlando, and the best of basketball culture.

“STARRY Hoops Fest is all about bringing the community together to celebrate local basketball culture,”said Paul Mihovilovic, VP of Foodservice for PepsiCo U.S. Beverages – South Division. “Through our fantastic partnership with ICON Park and the Orlando Magic, we’re able to create more fun for sports fans and host an unforgettable event that honors basketball’s biggest moments - like the iconic 3pt shot!”

STARRY® Hoops Fest is free to attend. Registration for the “Beat the Three” contest will take place onsite during the event on a first-come, first-served basis.

Interviews with Rashard Lewis, Victor Oladipo, and Quentin Richardson are available upon request. To schedule an interview, contact Ashley Arenal at ashley.arenal ( @ ) wellonscommunications dot com dot

About ICON Park
ICON Park is a global leader in location-based entertainment in the most-visited destination in the U.S., attracting millions of guests each year with its unique collection of branded immersive experiences including attractions, restaurants, bars, live entertainment, and shops.
ICON Park’s portfolio of 50+ tenants includes globally recognized brands that appeal to both families and adults. The destination encompasses multiple, world-famous entertainment attractions, over a dozen immersive restaurants and bars, nightly live music, and an extensive shopping and outdoor marketplace — all anchored under the brilliant lights of The Orlando Eye by Merlin Entertainments. Just a few of the famous brands that call ICON Park home include:

Merlin Entertainments’ Madame Tussauds and Sea Life Aquarium, Blake Shelton’s Ole Red, Darden’s Yard House, Gordon Ramsay’s Fish & Chips, The Sugar Factory, Museum of Illusions, Shake Shack, Tin Roof, Uncle Julio’s, Build-A-Bear Workshop. Open 365 days a year, ICON Park’s continual roster of activities, nightly live music, and special events—plus free parking and no gate admission—make it a popular day and night choice for Orlando’s 74 million visitors and residents.

ICON Park is located at the epicenter of Orlando’s Entertainment District — with entrances on both International Drive and Universal Boulevard – and surrounded by:
150+ hotels, world-famous theme parks, the second-largest convention center in the United States, 1,000+ restaurants, attractions, and retail outlets.

The area is further expanding with $5 billion in growth investments, including:
Universal Orlando’s much-anticipated fourth theme park Epic Universe
$4 billion in new and expanding hotels, attractions, restaurants, convention space, entertainment venues, and roadwork enhancements; hundreds of millions of dollars to further expand Orange County’s convention center
a leg of the $1.75 billion Brightline high-speed rail line project, which will directly link the I-Drive area to Orlando International Airport, serving 50+ million passengers annually.

To learn more about ICON Park, visit https://iconparkorlando.com.

About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $92 billion in net revenue in 2024, driven by a complementary beverage and convenient foods portfolio that includes: Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream.

PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is the vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive)—a strategic, end-to-end transformation that puts sustainability and human capital at the center of how PepsiCo will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people.

For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn ( @ ) PepsiCo dot

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