Starbucks Corporate Insider's Explosive Reveal: Deceitful Baseline Shifting of Climate Goals and Price Gouging Leading to $1 Billion in Profits
Evidence-based nonprofit Switch4Good teamed with corporate whistleblower and Partners to expose top-secret corporate foul play in letter to Starbucks corporate leadership.
- Seattle-Bellevue-Everett, WA (1888PressRelease) July 23, 2024 - Damning information sourced from a Starbucks corporate insider was revealed by Switch4Good founder and Olympic medalist Dotsie Bausch in a letter to Starbucks’ Senior Leadership, including Chief Executive Officer Laxman Narasimhan. The letter exposed the global coffee giant’s ultra-secretive baseline shifting of climate goals that was never intended to be disclosed to the public. Starbucks leadership was discovered to engage in data manipulation by changing their reporting baseline when they failed to meet their goals, neglecting to address these changes in a transparent manner with the public.
Additionally, Switch4Good consulted with current and former Starbucks Partners to uncover a practice of unconscionable price gouging that disproportionately affects customers of color. An inherently racist policy has netted Starbucks $1 billion in profits thanks to an astounding upcharge of nearly 800% on dairy-free milk alternatives in U.S. stores. The Partners divulged the incomprehensibly high price gouging despite the relative pittance the company pays to purchase plant milk in bulk.
“As a giant, multi-national, public corporation, Starbucks has an ethical and legal obligation to be honest and transparent about their business practices,” Bausch, the founder and executive director of Switch4Good, said. “But their egregious price-gouging and lying about sustainability commitments—including shifting their climate reporting baseline—is morally bankrupt.”
To date, Switch4Good has successfully pressured Starbucks to drop the racist upcharge in the UK, Chile, France, and throughout most of Europe. Still, despite trouble brewing in Starbucks stores throughout the U.S., the coffee giant has been unrelenting when it comes to removing the dairy-free milk upcharge stateside or engage in transparent practices with regard to their climate policies.
“Starbucks brags endlessly how fairness, justice, and planetary responsibility are the cornerstones of their mission and business model,” Bausch said, “but it’s increasingly clear that it’s all just a web of lies.”
Contact Jamie Bichelman to learn more about Switch4Good’s latest efforts to end Starbucks’ dietary racism or to schedule an interview with Dotsie Bausch.
About Switch4Good
Switch4Good is an evidence-based nonprofit that advocates for a dairy-free world and plant-based living. Founded in 2018 by Olympic medalist Dotsie Bausch, Switch4Good’s mission is to combat the distortion and disrupt the misinformation fed to us by the dairy industry. Switch4Good partnered with health experts, athletes, and the International Olympic Committee to write the first playbook for plant-based athletes titled “Let the Plant-based Games Begin.” The organization teamed up with Washington legislators to introduce the ADD SOY Act, a bill currently before Congress to get soy milk added as an option in U.S. schools. Switch4Good’s new Kids and Dairy Symptoms program (KiDS) is purposed with educating doctors, dietitians, and parents about the harm drinking cow’s milk does to kids. For more information, please visit www.switch4good.org.
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