Star Trac & Advantage Fitness Products Announce Multi-Year Agreement
Advantage Fitness Products has signed an exclusive, multi-year agreement with Star Trac to provide sales and service of its products in non-membership based fitness facilities across the United States.
- San Jose, CA (1888PressRelease) January 25, 2011 - In what can be termed as the coming together of two of the biggest names in the fitness industry, Advantage Fitness Products has signed an exclusive, multi-year agreement with Star Trac to provide sales and service of its products in non-membership based fitness facilities across the United States.
AFP, which is the leading provider of a full spectrum of fitness and wellness solutions to over 15,000 clients around the world, will now use its expertise for the distribution, marketing and client services for Star Trac equipments.
The agreement with AFP follows Star Trac's acquisition by fitness industry veteran of 20 years Michael Bruno and is in keeping with his vision to expand the depth of the company's product line and service to its customers, according to a statement released by the Irvine, CA-based fitness equipment manufacturer.
Star Trac, which was founded in 1979, is known for its full line of state-of-the-art, user focused cardiovascular and strength equipment. AFP, headquartered in Culver City, CA, is widely recognized as the industry leader in fitness facility planning, design, supply and service.
In fact, the fitness solutions provider has been the leading commercial distribution partner for Precor - another fitness equipment manufacturer - for the past 10 years.
Announcing its new partnership with Star Trac, Bryan Green, President and founder of Advantage Fitness Products said, "We are thrilled to now present the most dynamic and comprehensive brand of products in the fitness industry to our valued clients. The depth, quality and innovation of Star Trac's product line have been designed exceptionally around the user experience, which naturally appeals to our high-end clientele."
For AFP, whose clientele includes some of the biggest names in the hospitality and education industry as well as giant corporate houses, the relationship with Star Trac opens an exciting new chapter.
President and COO of Star Trac, Michael Leveque hailed the collaboration with AFP as "a tremendous opportunity" for both the companies and said the partnership was in sync with the company's strategy of developing and designing high-quality, differentiated products.
About Advantage Fitness Products®
Advantage Fitness Products® is a leading provider of innovative wellness and fitness solutions for commercial facilities worldwide. AFP offers expertise across multiple facets of the health & fitness industry, including fitness center design, supply and support, and programs established to assist clients in maximizing their investments in fitness. For more information visit http://www.afproducts.com or call 888-895-0547.
About Star Trac®
Since 1988, Star Trac has been a leader in developing advanced equipment for the fitness industry, focused on providing products to mold lifelong habits for health and fitness. Its user-focused product innovations are reflected in the complete line of cardiovascular and strength equipment, including the revolutionary Star Trac Coach™, a personalized treadmill workout led by a professional coach, the groundbreaking eSpinner®, the newest Spinning® innovation resulting from the long running relationship between Star Trac and Mad Dogg Athletics, and the Inspiration Strength™ line that takes aesthetics, biomechanics, and features to the next level. For more information about Star Trac, which is headquartered in Irvine, Calif., call 1-800-228-6635 or visit http://www.startrac.com.
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