Stacy Graiko Of Sentient Decision Science Appointed To Advisory Board Of Market Research Bulletin
Industry Veteran Joins Board to Advise Membership of Largest Professional Research Social Media Community.
- Boston, MA-NH (1888PressRelease) August 14, 2010 - Sentient Decision Science (www.sentientdecisionscience.com), a leading provider of behavioral insight and advanced market research methods, today announced that Stacy Graiko, vice president of research and brand strategy, has been appointed to the newly created advisory board of the Market Research Bulletin (MRB), the largest social media community devoted to professional research. Graiko will chair MRB's Qualitative Research LinkedIn sub-group and co-chair its Ethnography special interests group.
According to Jon Leiman, president and CEO, Market Research Bulletin, "MRB is committed to maintaining an open forum for research professionals to socialize, share ideas and perspectives, openly debate issues facing the research industry, learn industry best practices and network. We have formed an advisory board to guide our membership to resources, information and expertise, and Stacy's deep background in qualitative and hybrid research, marketing and branding will help us bring a broad range of perspectives and thought leadership to our community."
At Sentient, Graiko leads the qualitative research and brand strategy group, contributing qualitative expertise to the design and execution of custom hybrid research solutions. She has 20 years of research and marketing experience helping to uncover the emotional insights that motivate consumers to buy. She conducts qualitative research and is a certified focus group moderator, ethnographer and brand strategist. In addition to her advisory board role with the MRB, Graiko belongs to a number of professional research associations and serves on the board of the New England Market Research Association. Graiko has a B.A. degree with a focus on psychology and communications.
About the Market Research Bulletin
The Market Research Bulletin is a member-driven online bulletin board connecting marketing, advertising, research, consulting and strategy professionals around the world. Its member community provides insightful and relevant articles, case studies, webinar announcements and an online directory of the agencies, firms and freelancers serving global industries. MRB consistently gets "first page" ranking on all the major search engines for most articles posted and its daily content appears on several social media networks including Facebook, Twitter, LinkedIn and CNN's i-Report. Its LinkedIn group boasts of being the largest "market research"-related group on LinkedIn with more than 13,000 members. The MRB enjoys high visibility across broad audiences every day, and consistently exceeds 35,000 unique visitors each month. To learn more about the Market Research Bulletin, please visit www.marketresearchbulletin.com or join its LinkedIn community.
About Sentient Decision Science
Sentient Decision Science LLC is a leading provider of behavioral insight and advanced market research methods for businesses that want to better understand the true drivers of their customer and prospect preferences and thereby achieve unrivaled business advantage in their market. The Sentient research approach works at the intersection of behavioral science, market research and its clients' key business objectives. The end result is clear, incisive recommendations that provide a strategic advantage in the marketplace by tapping into the conscious and non-conscious drivers of consumer behavior. Sentient's Automatic Brand Association methodology is the first in the industry to quantify gut feelings by tapping the consumer non-conscious and emotional associations with brands. Sentient Decision Science has a broad client base in retail, consumer packaged goods, home electronics and financial services. For additional information, please visit www.sentientdecisionscience.com. Follow Sentient Decision Science on Twitter: http://twitter.com/SentientInsight or visit its blog: http://blog.sentientinsight.com/.
Press Contact:
Margaret Bonilla
Bonilla Communications
603.548.0693
bonillacomm ( @ ) gmail dot com
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