Stacy Graiko Appointed To Board Of New England Marketing Research Association
Sentient Decision Science VP Graiko Joins Board that will Help Bring New England's 'Knowledge Economy' Insights to the Forefront of the Marketing Research Association.
- Boston, MA-NH (1888PressRelease) July 07, 2010 - Sentient Decision Science (www.sentientdecisionscience.com), a leading provider of behavioral insight and advanced market research methods, today announced that Stacy Graiko, vice president of research and brand strategy, has been appointed to the board of the New England Marketing Research Association (NEMRA).
According to Graiko, "There is great synergy between Sentient's mission to bring the visionary advances from the behavioral sciences to the business community in a practical and accessible format, and NEMRA's position as a forward-thinking chapter in the national Marketing Research Association. As a NEMRA board member, I look forward to working with both board leadership and general membership to leverage the best of both worlds to further leading edge research methods on a national level."
Anthony Fruzzetti, president of NEMRA and associate professor at Johnson & Wales University, said, "Since NEMRA is located in the heart of New England's 'knowledge economy,' we bring a unique and valuable perspective to our national organization, the Marketing Research Association, and to the research industry as a whole. Stacy's deep expertise in qualitative research will be invaluable as we help shape the direction of our industry. In addition, her branding and social media acumen will be key in helping us communicate our brand more effectively across the region, particularly in academia where we are building a strong presence."
At Sentient, Graiko leads the qualitative research and brand strategy group, contributing qualitative expertise to the design and execution of custom hybrid research solutions. She has 20 years of research and marketing experience helping to uncover the emotional insights that motivate consumers to buy. She conducts qualitative research and is a certified focus group moderator, ethnographer and brand strategist. Graiko has a B.A. degree with a focus on psychology and communications.
About NEMRA
The New England Marketing Research Association is the New England chapter of the Marketing Research Association, a 3000+ member international organization with 12 U.S. chapters representing all segments of the research profession. NEMRA serves as the premier professional organization for the New England region's opinion & marketing research community. For more information, visit http://www.newenglandmra.org/.
About Sentient Decision Science
Sentient Decision Science LLC is a leading provider of behavioral insight and advanced market research methods for businesses that want to better understand the true drivers of their customer and prospect preferences and thereby achieve unrivaled business advantage in their market. The Sentient research approach works at the intersection of behavioral science, market research and its clients' key business objectives. The end result is clear, incisive recommendations that provide a strategic advantage in the marketplace by tapping into the conscious and non-conscious drivers of consumer behavior. Sentient's Automatic Brand Association methodology is the first in the industry to quantify gut feelings by tapping the consumer non-conscious and emotional associations with brands. Sentient Decision Science has a broad client base in retail, consumer packaged goods, home electronics and financial services. For additional information, please visit www.sentientdecisionscience.com. Follow Sentient Decision Science on Twitter: http://twitter.com/SentientInsight or visit its blog: http://blog.sentientinsight.com/.
Press Contact:
Margaret Bonilla
Bonilla Communications
603.548.0693
bonillacomm ( @ ) gmail dot com
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