Square Communications launches GST TVC with Amitabh Bachchan
Square Communications conceptualizes the promotional campaign for GST with a series of 5 TV commercials with Sh. Amitabh Bachchan.
- (1888PressRelease) June 21, 2017 - Hon’ble PM Narendra Modi’s vision GST, the biggest tax reform after independence, is being promoted by none other than the legend of Indian Cinema Sh. Amitabh Bachchan. The TVC where superstar explains GST as a unifying force just like the three colours in the national flag and the rhythm in the song ‘saare jahan se accha’ is already creating ripples. The video has been shared on Twitter by the Ministry of Finance and has started doing the rounds on social media already.
When Square Communications was asked by Central Board of Excise and Customs (CBEC) to conceive a promotional campaign for the sweeping tax reform, the agency zeroed on the biggest star of the millennium Sh. Amitabh Bachchan.
Navneet Kapoor, the Founder & President of Square Communications said “GST being the biggest tax reform after Independence should have a legend as its brand ambassador. No one can deliver the message better than Amitabh ji. The campaign is a series of 5 TVCs and the other 4 will be released shortly”
“Since the tax is making India an economic union, we kept oneness as the key message. The other ads in the series will also talk about how GST is simplifying the web of taxes” quoted Pallavi Roy, Creative Director, Square Communications.
In the previous campaign of GST, Square Communication has roped in the ace badminton star PV Sindhu. The campaign has been successfully launched across the national TV channels.
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