SPORTXS Launches its first store in Pune, Maharashtra

Located in Phoenix Market City this is the 5th SPORTXS store pan-India. End Quote

(1888PressRelease) August 24, 2011 - SPORTXS, India's first and largest organized 'Sports Gear' retail destination today announced the launch of its fifth store with a store-in-store format at the Landmark in Phoenix Market City, Viman Nagar. With its latest launch, SPORTXS steps up its pan-India presence and marks its official entry into West India and Maharashtra.

Housing gear and equipment across 32 sports categories, the 2400 sqft Store is the ultimate retail destination for anything sports. The Multi-Brand, Multi-Category concept combined with bright and energizing interiors appeals to people looking for sports gear and equipment whether for fitness training or professional purposes.

Sharing his enthusiasm on the latest store launch, Mr. Zahir Laliwala, CEO of SPORTXS said, "The Sports Retail market in India has primarily been a fragmented market. For the longest time, the few organized retail formats in this category were restricted to stand-alone stores belonging to single brands. SPORTXS cuts across all of the existing formats to create a one-stop-shop for sports related gear and equipment."

Commenting on the reasons for choosing Pune as a location for the store, he further added, "Pune has a strong sports culture within the city and it is geographically well suited for adventure sports such as river rafting or rock climbing. As a market, this will be an important step for us as IMAG0251we expand our retail footprint into Maharashtra."

ABOUT "SPORTXS"
'SPORTXS', a brand launched by XSIS PROMOTIONS INDIA PVT LIMITED founded by retail entrepreneurs Monica & Zahir Laliwala, is a sports gear retail destination with an innovative and unique concept. As India's first "Organized Sports Gear Retailing Destination", the primary objective is to promote Sports as a Culture and highlight the significance of quality gear for any sporting requirement.

Building on the concept of next generation of Sports gear retailing in India, SPORTXS presents the option of making an informed decision and provide a window of knowledge on products beyond familiarity. A Multi-brand, Multi-category concept, SPORTXS boasts of over 6000 varieties of Stock Keeping Units (SKU's) across 32 Sports categories and 60 sports brands Addressing a wide audience, this high energy environment showcases a unique product range to include Cycles, Cycling Accessories, Protective Gear, Fitness and Yoga apparels and accessories, Camping Gear , Adventure Sports , Skating, Table Tennis, Tennis, Swimming, Archery, Badminton, Hiking, Fishing, Golf, Basketball, Hockey, Boxing, PC games, Board games , Cricket , Apparels and Shoes of all leading Brands to name a few. Sport enthusiasts can enjoy extended services such as a Reward card and added benefits of servicing sport equipment such as cycle servicing, repairs and stringing of racquets across SPORTXS outlets. Customers can also take advantage of SPORTXS vouchers for gifting purposes which are available in the denominations

Media Contacts:
Pushya Siddharth
Gutenberg Communications
pushya ( @ ) gutenbergpr dot com
080-41133277
+91 9632055356
http://www.sportxsindia.com/stores.aspx

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