Spicei2i (part of Spice Group, erstwhile MediaRing Ltd.), Singapore Selected Ascent Telecom For Providing Customized Mobile Softphones

Ascent tailored & customized it's existing Mobile SIP Softphones as per the requirements of Spicei2i for all major mobile operating systems - Symbian 3rd edition, symbian 5th edition, Android, IPhone, Windows Mobile. Additionally, Ascent also provided other value added apps like callback app, SMS over IP over Blackberry, in addition to the major mobile OS. End Quote

(1888PressRelease) August 27, 2010 - Service providers today face a typical challenge - inability to get the desired tailored customized Mobile SIP softphones for their specific needs. Even though the market is being flooded with some standard softphones but they hardly do justice to the customized needs of the service providers, who want to get their own ideas implemented and thus want to create differentiation. Spicei2i (formerly MediaRing) is one such serious large VoIP service provider, who, in their pursuit to get such customized Mobile Softphones, zeroed down on Ascent telecom. Ascent offered the customized development of Mobile Softphones, along with other VoIP apps, on all major Mobile operating systems, to Spicei2i.

Ascent tailored & customized it's existing Mobile SIP Softphones as per the requirements of Spicei2i for all major mobile operating systems - Symbian 3rd edition, symbian 5th edition, Android, IPhone, Windows Mobile. Additionally, Ascent also provided other value added apps like callback app, SMS over IP over Blackberry, in addition to the major mobile OS. The softphones were customized, branded and integrated with existing legacy server side setup of Spicei2i (Mediaring).

Ascent's Mobile SIP Softphones act as comprehensive IP communicators on Mobile handsets by offering range of varied features/functionalities:

• Call Management - Make & Receive Calls over WiFi, 3G, GPRS, WiMax / User Authentication via Http, Address Book Integration / Protocol SIP, RTP / Codecs: G.729, G.711, iLBC, AMR, GSM / NAT/Firewall Handling with Encryption, STUN, TURN, ICE, RPORT support

• Billing Integration - Integration to 3rd party billing through http / Call Log, CDRs Display in Handset / Account Balance Status / Balance Announcement via IVR / Fund Transfer

• Value Added Features - Set Voicemail, Set Call Forward / Auto-Start, Auto-Upgrade, Intercept Mode, Call Hold / Advertisement Display
The methodology was to first understand the precise requirements of the project, formulate the specifications of the work, do the development for customization, integration and then the final deployment. Ascent worked as a technology partner with Spice, taking full responsibility of the complete project life-cycle. It particularly helped in letting Spicei2i focus on other core activities of business cycle, like promotion, branding, selling, positioning and so on, while leaving the full technology part to Ascent. This kind of ecosystem generated a lot of value because both focused on their core strengths and worked more as a partner.

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