Andy Bishop MD at Spectrum Golf said - "In recent years marketing professionals have advised small business owners not to focus on brand marketing. Rather they should follow a features and benefits based advertising approach. In other words, brand marketing is for big boys with big budgets. However in today's world of social media and mobile consumers, brand awareness is coming back into view.
Business owners, both big and small, face the continual barrage of new marketing techniques. The humble website is old news and now it is all social m ...
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