SPC Card Chooses Loyalty Engine, Inc. to Drive Next Generation Retail Customer Engagement

Loyalty Engine to evolve the Student Price Card loyalty program to focus on mobile and social media channels that student shoppers use daily. End Quote

(1888PressRelease) March 18, 2014 - Student Price Card (SPC), Canada's most popular student discount and loyalty card has hired Loyalty Engine, a provider of next-generation loyalty platforms, to create and deploy an enhanced loyalty program.

The collaboration will provide SPC with more robust customer insights allowing for greater offer customization and customer engagement.

The new customer data will deepen capabilities - students will be catered to in an intuitive nature with preference-based, targeted offers. With student shopper desire for customization and instant recognition, these profound changes will bring SPC and its retail partners to the forefront of student engagement in-store and online.

"Working with Loyalty Engine is a fundamental building block to establishing the SPC Card as more than a savings program and evolving it to be the best loyalty program for students," explains Dean Mazzariol, President of SPC.

Adds Mazzariol, "We are very excited to bring forward a program that we think will raise the bar for what is achievable in the loyalty space for students today."

"We are delighted to be bringing our loyalty program expertise in customer rewards, social media engagement and mobile applications to SPC," says Sol Zia, President of Loyalty Engine. "We are confident that the program we are developing will help bring SPC to the next level of engagement with its student members."

About Student Price Card
SPC Card is Canada's most popular student discount card providing students with deals at thousands of retail and restaurant locations across Canada. Students can use their SPC Card at over 120 national retail chains, restaurants and local retailers coast-to-coast. SPC Card is accepted at thousands of locations across Canada. www.spccard.ca.

About Loyalty Engine
Loyalty Engine is a provider of affordable next-generation loyalty platforms designed specifically to meet the needs of small and medium sized businesses (SMBs). The proprietary platform allows SMBs to create customized loyalty programs that build strong customer relationships, enhance revenues and promote growth. Loyalty Engine's loyalty platform facilitates the collection and measurement of transactional and behavioral data that is used to help businesses enhance marketing campaign effectiveness and to help retain and reward deserving customers. www.loyaltyengine.com.

For more information, interviews or visuals, please contact:
Mrs. Louise LeClair, Vice President of Operations, Student Price Card, louise ( @ ) spccard dot ca (905) 760-7722
Mr. Scott Martin, VP Marketing, Loyalty Engine, scott ( @ ) loyaltyengine dot com (403) 770-2804

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